Creating content is the life blood of an inbound marketing campaign. Blogging is one of if not the most effective ways of generating traffic to your website. The question arises, how does blogging generate leads? Why does blogging generate leads? You might also ask, what is this inbound marketing thing? The great thing is that […]
Businesses can make use of the power of video blogging to nurture leads and increase conversions, and take their businesses to the next level.
YouTube is the second largest search engine in the world and as a business owner or marketing professional, you can’t help but use it to grow your business. It’s not enough to just have a video on YouTube but it needs to be optimized to attract more traffic and more visitors to your website. I’m going to […]
Generating more clients is key for your b2b business to grow. Often your website is a static brochure that doesn’t even describe well what you provide. What if your website was your best sales representative? He/she would work around the clock, responding to the demands of prospects and leads? You can have this super sales […]
So you’ve decided to start blogging here are some simple steps to get started easily with blogging. As you know blogging is a great way to generate more traffic to your website. Blogging also has many more benefits aside from generating more traffic. Writing a lead generating blog also makes you a thought leader in your industry. […]
Is Video Important for your Business? Over 75% of Fortune 500 executives are viewing online video (Forbes). This is a BIG sign that B2B prospects are turning to online video to be educated. When you then factor in that 65% of senior executives have visited a vendor’s website after watching a video (Forbes) and 72% percent […]
Throughout the year, companies need to assess their website against three essential lead generating requirements. As you know the internet marketing environment is changing every day however the fundamentals of lead generating websites remain consistent. A website needs to be focused on these three elements and then have everything move down the priority list from […]
What do marketers need to know about lead generation? It’s really a simple process when you look at it but it never hurts to dive into the details. A lot of focus is placed on generating traffic to your website but what happens once they are there? What happens when they have just completed reading […]
Answering the question, how to convert visitors into leads, should be the first goal of every website design. In my opinion this is something that is often overlooked by designers as well as marketers. I wanted to write this article in order to simplify things and offer a bit of inspiration. Here are 3 examples […]
Website traffic is the life blood of any online lead generation strategy. When doing the simple math, if you increase traffic, you’ll increase leads which will in turn mean more sales. What is the impact of content on your website traffic? In this recent report from HubSpot, the numbers are staggering. The influence that amazing […]
Lead generation is one of the more important tasks for many types of businesses—you can only make sales or conversions if you have the right kind of leads. So, when it comes time to develop those leads, how do you do it? Cold calling, direct marketing and other methods will help you reach new clients. […]
Generating leads seams like the most important task on a marketer’s checklist. Besides, your sales department needs them to keep the pipeline full and on track. We are going to review four essential elements of lead generation, so you can generate leads! The Offer, Call-To-Action, Landing Page, & Form Lead Generation Starts With The Offer […]