4 Steps to Get Started with Writing a Lead Generating Blog

So you’ve decided to start blogging here are some simple steps to get started easily with blogging. As you know blogging is a great way to generate more traffic to your website. Blogging also has many more benefits aside from generating more traffic. Writing a lead generating blog also makes you a thought leader in your industry. This can be especially useful when your prospective clients are looking for your services.

Step 1: Have a Blog on your Website

This one might seem a little obvious but essential. There are many different kinds of blogs that you can have some of them are built into your CRM like WordPress or Drupal if you’re a HubSpot user you have a blog with your subscription. You’re not limited to just one or two options you can also use Tumblr or Blogger, etc. to start blogging.

Step 2: Create Subject List and Blog Content Strategy

After you have a blog on the website you need to think about what you want to blog about. Having an idea of the problems or solutions that your prospective clients are looking for online should play a heavy role in the type of content that you’re going to write about. 

Creating a strategy for the type of content you’re going to write about will really help you save time and energy. Content plans will simplify the writing process and you will find that it will be much easier to blog on a consistent level to help draw in more traffic.

Step 3: Three Parts of Writing a Great Blog Post

  • Outline
  • Intro, Meat, Conclusion
  • Value


  • Outline:
    Once you have chosen your topic for your blog post you’re going to want to create an outline. This goes back to writing 101. It’s a simple concept but it’s amazing how man people don’t put this into practice. Outlines help the overall flow of the article and your readers will appreciate your attention to detail.
  • Intro, Meat, Conclusion:
    Start with an introductory paragraph. Use this as a way to give an overview of the topics you’re going to write in the article. This helps give the reader at the very beginning a general idea of what this entire blog is going to be about. The next few paragraphs of your post will consist of the meat of the article. Finally after you’ve written the main body of content, finish up with a conclusion or summary paragraph.
  • Value:
    Each and every article that you write needs to provide value to the reader. I can’t emphasis this more. Create content that gives the reader something worth reading. We use a motto: If you wont read, like or share, neither will anyone else.

Step 4: Include Call-to-Actions on Every Post

Including call-to-actions (CTA’s) are an essential part of creating a lead generating blog. This is how you’re able to capture your leads. You’ve attracted your ideal visitor to your website and now it’s time to turn them into a lead. There are a lot of different kinds of marketing offers that can convert your visitors to leads. You’ll want to place at least one CTA on each post.


There you have it. 4 ways that you can get started with a lead generating blog. Creating the content will increase your traffic. Writing a well formatted and structured article will provide value to your readers. Finally, using CTA’s you’ll be able to convert your visitors into leads. Please leave your questions and comments below. I look forward to hearing what you think!

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Photo Credit: racheocity