I’ve been fortunate to work with several start up businesses in many different industries that have leveraged video as part of their launch strategy. When thinking about what kind of videos we should produce, clients would often look at their competitors or what other businesses have launched with. I don’t necessarily believe that that’s the […]
Hiring a full-service video production company is a critical business decision. Here are 7 questions to ask your production company before getting started.
Online video is a win-win for providing quality content to your customers and for enhancing web SEO visibility.
Producing high quality web commercials can help any business increase traffic and reach a wider audience.
Inbound marketing is the newest trend that helps ensure that your brand gets out there in front of people who want to see it, without being pushy. By engaging people using the platforms they already utilize on a daily basis, brands can cross the line from stuffy corporate office to down to earth, real people […]
Business videos ensure that you market your business effectively while at the same time saving on costs. Overall, if you consider video for your business, you will score in the aspect of quality and affordability.
As marketing professionals and business owners, we are constantly searching for efficient methods for conveying information to our prospects. As the internet marketing landscape continues to change, video is emerging as a dominating force. Estimating to be over 50% of internet traffic by 2016, integrating videos with inbound marketing is the next step for many […]
When you consider that 50% of internet traffic in 2014 will be online video and over 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy (HubSpot), businesses that integrate both corporate video production and inbound marketing will have a serious advantage. The first step of course is developing a […]
YouTube is the second largest search engine in the world and as a business owner or marketing professional, you can’t help but use it to grow your business. It’s not enough to just have a video on YouTube but it needs to be optimized to attract more traffic and more visitors to your website. I’m going to […]
Attorneys have an increasingly competitive market and many are looking to set themselves apart from the rest. Incorporating video marketing can greatly benefit your local attorney marketing. We’ll go through three reasons why a professional video production is what attorneys need to differentiate themselves in a cluttered market. The video above is an example website welcome […]
Whether this is your first business video or you’re a seasoned veteran these tips will help you produce a killer company overview video. Starting off on the right track is essential to reaching your video goals. There are many uses for creating a business profile video. Including an overview video on your website and other […]
Is Video Important for your Business? Over 75% of Fortune 500 executives are viewing online video (Forbes). This is a BIG sign that B2B prospects are turning to online video to be educated. When you then factor in that 65% of senior executives have visited a vendor’s website after watching a video (Forbes) and 72% percent […]