Using video in your 2014 marketing strategy is essential for every business’s marketing budget and I’m going to layout the reasons why. This in not just my opinion but it’s founded on real results as well as studies from reputable sources. If your business is looking to remain stagnant then don’t use video. If your […]
What do marketers need to know about lead generation? It’s really a simple process when you look at it but it never hurts to dive into the details. A lot of focus is placed on generating traffic to your website but what happens once they are there? What happens when they have just completed reading […]
Here are 20 types of essential inbound marketing content you can create to use with inbound marketing. As you know, creating content is a necessary task when running a successful inbound marketing campaign. Sometimes we get tunnel vision and have a hard time branching out. Here’s a simple list of content you can use as inspiration […]
Website traffic is the life blood of any online lead generation strategy. When doing the simple math, if you increase traffic, you’ll increase leads which will in turn mean more sales. What is the impact of content on your website traffic? In this recent report from HubSpot, the numbers are staggering. The influence that amazing […]
You probably already know how important selecting the right keywords can be. But did you know that choosing local keywords can help your website rank faster and improve your location? Here are five ways using local keywords can help increase your search engine ranking. 1. Customers Who Think Local, Search Local Whether your business has […]
Lead generation is one of the more important tasks for many types of businesses—you can only make sales or conversions if you have the right kind of leads. So, when it comes time to develop those leads, how do you do it? Cold calling, direct marketing and other methods will help you reach new clients. […]
Like most marketers you’re always looking for ways to convince your boss to use video. Video is taking over the internet, and it is a trend that does not show any signs of stopping. Some have resisted using video in their businesses thus far, whether due to a fear of initial expense, or an assumption […]
I don’t know how many times friends and clients have asked me what I thought about PPC. The question is always, “is PPC a good way to increase website traffic and leads?” What’s the right answer? Many would say yes, it’s an effective way to generate leads. While others would say, no it’s a waste […]
Generating leads seams like the most important task on a marketer’s checklist. Besides, your sales department needs them to keep the pipeline full and on track. We are going to review four essential elements of lead generation, so you can generate leads! The Offer, Call-To-Action, Landing Page, & Form Lead Generation Starts With The Offer […]
Social media is growing daily and there are certain places that you need to post your content in order to be successful. Here’s a quick list of the top 10 free social media channels you business can use to capitalize on this ever growing medium. Social media marketing is being used by the powerful brands […]
Without an effective content marketing strategy with proper development and measurement, marketers can easily be left behind as the future of digital PR unfolds. Providing good and effective content for your audience is and always has been a key part of Public Relations for any business. The biggest factor that has affected content marketing is the vast […]
The need for marketing campaigns to generate leads for sales teams is a common requirement. Using video on your landing pages is an excellent way to achieve this goal. Video helps capture your audience and gives you the opportunity to instruct them both audibly and visually. Create your landing pages with videos in mind. Having […]