Let’s face it, law firms have had a harder time generating leads and new clients as competition has increased. Some law firms work with individual clients, while other firms specialize in B2B clients. Inbound marketing with video content can set your law firm apart from the rest and attract both of these target personas. Law […]
http://dcd.wistia.com/medias/nys97f8hfj?embedType=seo&videoFoam=true&videoWidth=650 So I get asked a lot. Where should I host my videos? Should I put them on YouTube? Should I put them on Wistia? Should I use Vidyard? Should I use Brightcove? There are always different places that I can put my video content on where should I put it and I tell people […]
There are the five videos that every business needs in order to grow with video content marketing. Whether you’re B2B, or B2C; whether you sell a product or a service, these are the types of videos that you’re going to want to use. The videos coming up will be used at each stage of your […]
Video marketing of the past was simple. You hired a video production company to film your company overview video and then you published it on YouTube. After that you smacked it on every single video hosting site out there and finally embedded the video on your website. Most likely on the “About Us” page where […]
Video content marketing is a widely unadopted tactic by marketers yet is outperforming typical content marketing strategies. Content marketing is certainly working well for businesses, since 41% of marketers say inbound marketing produced measurable ROI in 2013. However, those that incorporate video strategically, as an additional layer to their inbound marketing, are leaving their competition in […]
Video marketing is picking up steam and is turning into a major method for reaching c-level executives.
I’ve been writing this article for some time now. It’s taken me a while to get it all together but I wanted it to be just right. I sought out the advice from 5 of the leading video hosting platforms for business. Each one was asked what tips would they give businesses regarding video marketing. What […]
Is Video Important for your Business? Over 75% of Fortune 500 executives are viewing online video (Forbes). This is a BIG sign that B2B prospects are turning to online video to be educated. When you then factor in that 65% of senior executives have visited a vendor’s website after watching a video (Forbes) and 72% percent […]
In the last two years online video and inbound marketing tactics have really stood out and shined, while traditional T.V. advertisements, and marketing plans are starting to pale in comparison. Online video is quickly becoming a powerful tool for businesses, especially when paired with social media marketing, content curation, and search engine optimization. Below I’ve […]