The key thing to remember here is that we’re dealing with nonmoving print, not a video production. Therefore it has to be eye catching and hold the viewers attention. The viewer needs to be able to zoom in on one specific thing. I think a truly good print ad takes the viewers preconceived notions about […]
There are a couple of different ways people use their Smartphones to shop; they use them in-store, at home, and on the go. In the following paragraphs I supply information and comments on how people shop using their phones. Comparison Shopping with Mobile Devices: In-store shoppers use their Smartphones to access a variety of information, […]
As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members (LinkedIn.com). The key word here is “professional network.” People and businesses come to LinkedIn not to play around, but to do businesses. It’s a place for professional work to be done by professionals. LinkedIn not only serves employees, […]
Melanie Romanaux, CEO of Somedia Solutions, Inc. will be writing a series of social media guest blogs for DCD – Complete Marketing Solutions. Her team provides social media training and social media management to medium-large companies all over the US while raising $20,000 this year for Stick it 2 Cancer. Get connected with her on LinkedIn, Facebook and Twitter – she loves to answer your social media questions! […]
With the advent of Social Media it seems like everyone is using the internet to watch and share online video. It’s true; currently 96% of internet users watch online video (invodo.com). Video also reaches a young audience with 18-29 Year Old Adult internet users as the highest consumers of online video (invodo.com). With the vast […]
“I have not failed 700 times. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.” – THOMAS EDISON on inventing the light bulb. This quote is very insightful. It provokes one to ask themselves […]
Email marketing campaigns have proven successful if done right. Video in email is an essential part of every email marketing campaign. Sales and Marketers – get your act together and include them in your next marketing campaign. Here are some fascinating statistics about how video has benefitted companies exponentially. When marketers used the word “video” […]
Inbound Marketing in Atlanta can seem overwhelming to any business person, from the seasoned veteran to the new recruit. We found an infographic that helps explain the ins and outs of how inbound marketing works, and why it’s effective if done right. The infographic (featured at the bottom of this page) breaks the inbound process down […]
The QR in QR codes stands for “quick response.” They have been implemented so people with smartphones can scan them and be lead straight to company webpages, contact information, or informational pages. Based on a survey of 138 companies, there were 13 times as many QR code scans in December of 2010 as there were at the […]
When you look at statistics at one instance, you might see a large number. When you look at statistics over time, you find the powerful trends. Statistics in and of themselves are useful tools for conveying information. An even better way of conveying your message and marketing strategy is to include statistics overtime. Here are […]
There is a lot more to color than meets the eye. Colors effect us in many different ways. Graphic designers need to understand how colors make us feel, what we think, what it makes our bodies do on a physical level as well as an intellectual level. There are 11 social media and video infographics […]
This is a question that every business should ask themselves. More importantly every business’ marketing department should. We will explain a few reasons why YouTube is essential to every marketing and sales department. Every single minute, thirty-five hours worth of new videos are uploaded to Youtube. This means that in the time it takes you […]