How E-Commerce Videos Increase ROI From Your Business Website

With the advent of Social Media it seems like everyone is using the internet to watch and share online video. It’s true; currently 96% of internet users watch online video ( Video also reaches a young audience with 18-29 Year Old Adult internet users as the highest consumers of online video (

With the vast majority of internet users watching online video and the demographic for video viewers being such a prime age group there are a number of interesting business statistics that show how e-commerce videos can and has helped businesses prosper.

It’s proven: websites that incorporate video have lower bounce rates and higher conversion rates.

Bounce rate – the rate at which people come to a website and back out or leave immediately, without continued viewing of that website.

E-Commerce Product Videos Mean Lower Bounce Rate –  Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors (Comscore, August 2010).

E-Commerce Product Videos Mean More Buying – Shoppers who viewed video on product pages were 144% more likely to add to cart than other shoppers (Internet Retailer, March 2011). That’s a large increase in the number of consumers adding to cart simply because there are product videos available. Visitors who view product videos are 85% more likely to buy than visitors who do not (Internet Retailer, April 2010).

E-Commerce Product Videos Mean Increased Conversion Rates and Sales – found that viewers who chose to view video converted at a 400% increase over those who did not. also credits video with decreasing product returns by 25% (Internet Retailer, December 2009).

E-Commerce Product Videos Mean Being Found Online – Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results (Marketingweek, 2011). For example: If you type in two words like “Web Design” in Google 70% of the results are video

In summary E-Commerce Product Videos increase sales and the likelihood of being found online while at the same time lowering bounce rates. E-Commerce video also increases the rate at which potential leads are converted to buyers. These are just a few of the ways online e-commerce videos can help promote any company’s webpage.