5 Statistics of How Video Influences Consumers & Buying Decisions

Everyone can use some compelling video statistics. Here are five awesome statistics on how video influences buying decisions and conversion rates. More coming soon! Enjoy.

20% of all males surveyed cited online video as a significant influence in recent purchases of jewelry and watches. (Ad-ology Media Influence on Consumer Choice survey, September 2008)

A recent study by Forrester showed that video increased email click-through rates 2x-3x.(Forrester, 2010)

In one campaign including video in an email campaign drove a 51% increase in subscriber-to-lead conversion. (Blue Sky Factory Webinar, 2010)

Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. (Internet Retailer, October 2010)

Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online video today than they were a year ago. (Forbes Insight, December 2010)