5 Best Practices used to Create Remarkable Video Marketing Content That Generates Leads

One of the very best ways to reach new customers, regardless of the services or products you provide, is through the aid of online videos. Video content attracts most consumers and the desire to watch a well produced video over reading large blogs is extremely desirable. However, simply crafting a video does not instantly mean you are going to see an increase in sales and clients. You need to follow through with a set of very specific instructions. This way, you know your video is going to be propertly produced and have a better chance of reaching the necessary audience.

Keep Persona in Mind

You need to know who your target audience is. You don’t want something with MTV graphics flashing across the screen when you are marketing your products to a retired generation. Your key demographics is essential and it is going to ultimately depend on who you are selling your products and services to. Plus, the more you know about your key demographics the better off you are going to be and the easier it becomes to produce a video for your specific target audience.

Stay on Topic

When creating remarkable video content, you might want to attempt to cover a handful of topics in the same video. However, with how video marketing works, this no longer is necessary. Before the Internet, you had 30 seconds to create a video advertisement for a local television station and you would try to cram in as much information as possible in order to shotgun the audience and hope the general spray of information would catch the eyes of a few individuals. With Internet marketing, you can market specific videos to different demographics. If you have different services used by different age groups, you don’t want to push both topics into the same video. This is just going to turn off some of the viewers and they might stop watching the online video before it even gets to their desired topic.

Educational Content Consistently and Frequently

You need to make sure and maintain a quality of video education throughout all of your videos. You can’t just have one nice video and the others are rushed. Each video needs to have a high level of educational information, all while keeping it to the point. When viewers can consistently rely on your videos they are going to be more likely to return to your videos. If you start producing less than desirable videos that are not going to have the educational content viewers desire, they are going to turn away form your website and your videos. This is why creating remarkable video content is so important. Even if one of the videos the viewer watches it not on the same topic they desire, they can identify when the information is solid and helpful. This makes it more likely for them to search for other videos.

Appearance

Appearance is very important. You need to look professional and keep everything clean looking. You don’t want your office to look dirty or to have stacks of papers covering desks. If you look unorganized in your videos, viewers are going to identify your business as being unorganized. On top of this, you want a well written script. While you don’t need to go out and hire a professional screenwriter, simply having someone on hand who can write an easy to follow, clear script is going to help the video flow better.

Call to Action

It does not matter what you sell or the services you provide, you need to always close with a call to action. Remind individuals the products you sell and the services you provide, then tell them why they should check you out, either for more videos or for their specific needs.

Conclusion

Harnessing video content to use within your marketing campaigns is not a simple task but creating remarkable content follows these basic principles. In order to reach the largest number of possible customers and clients, you need to keep your video focused, short and to the point. I welcome your feedback regarding, please leave join the discussion in the comments below.Consider sharing this with a friend or colleague.



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David Caron

Founder & CEO at DCD Agency
David Caron is the Founder & CEO of DCD Agency, a video centric inbound marketing agency in Atlanta, GA. He's passionate about helping businesses grow by leveraging video content within inbound marketing campaigns. David and his Agency have created award winning videos and websites and have been trusted by Fortune 500 companies, universities, small businesses and companies just like yours as an extension of their marketing department. Connect with him on Twitter @DavidCaronDC.
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