The How and Why Blogging is Such an Effective Lead Generation Tactic

Creating content is the life blood of an inbound marketing campaign. Blogging is one of if not the most effective ways of generating traffic to your website. The question arises, how does blogging generate leads? Why does blogging generate leads? You might also ask, what is this inbound marketing thing? The great thing is that they will all be answered in this quick article. Today, we are going to use marketing statistics to prove how and why blogging is such an effective lead generation tactic.

Why Does Blogging Generate Leads?

First, I want to establish that when we are talking on generating leads you are going to be using your website as the primary lead generation mechanism. Taking a step back from how many leads you can generate starts with what your current metrics are. Begin by looking at your traffic, then by how many leads you get from that traffic.

For example: your website traffic is 2000 visitors per month and you get 10 leads per month. This means that you have a .5% conversion rate.

If you’re wanting to increase your leads from 10 to 20 per month, you have two options. Increase your traffic or get better conversions.

 Blogging is Your Solution to the Traffic Problem. Download Your Content Marketing Calendar Template

So back to why does blogging generate leads? Well increasing the traffic to your website will thus increase your leads simply by doing the math. Double your traffic, you can double your leads. The average company that blogs generates 55% more website visitors << Tweet This! (HubSpot).

company blog generates 55 percent more visitors

Why does this increase your website traffic?

The more content that you create on your website, the greater the opportunity for Google to index your pages in their search engine database. The more pages that you have indexed means the higher likelihood that your ideal prospect is going to find your content. Did you know that the average company that blogs generates  434% more indexed pages! << Tweet This! (HubSpot). If this isn’t enough motivation to start blogging I don’t know what is!

average company that blogs generates  434 percent more indexed pages

How Does Blogging Generate Leads?

That’s a great question. How do you get leads through blogging? We’ve established that traffic plays a major factor into why people get to your website. By creating content on your website about topics that are both relevant to your product or service as well as educational and solution focused, you make yourself the solution provider. You are not just someone that says they are an expert, you are actually educating your prospects and becoming the authority in your industry. 61% of U.S. consumers have made a purchase based on a blog post. << Tweet This! (HubSpot).

61% of U.S. consumers have made a purchase based on a blog post

What’s Next?

Content marketing is critical for businesses to begin implementing if they are wanting to have a successful inbound marketing strategy. These reasons that we’ve outlined should be enough to motivate you to taking action and getting started. I know how you feel since I was once in your shoes. Inbound marketing hasn’t been around as long and other traditional forms of marketing. I know it’s not easy to get started but trust me, once you do, you’ll be amazed at the results that you can generate from this kind of marketing. I’d love to hear your feedback and input in the comments. Looking forward to reading your thoughts!

photo credit

Lets Connect

David Caron

Founder & CEO at DCD Agency
David Caron is the Founder & CEO of DCD Agency, a video centric inbound marketing agency in Atlanta, GA. He's passionate about helping businesses grow by leveraging video content within inbound marketing campaigns. David and his Agency have created award winning videos and websites and have been trusted by Fortune 500 companies, universities, small businesses and companies just like yours as an extension of their marketing department. Connect with him on Twitter @DavidCaronDC.
Lets Connect