Once your company has realized how powerful video can be for your business, the next step is sourcing professional video production companies. Since there are hundreds of companies out there, you really need to do your homework. Choosing the right company is an article that is coming soon but this is one step ahead of that. This post will explain what you need to have ready in order to get the most out of your video production consultation. It’s also a good idea to download our eBook: 10 steps to video production to use a reference.
Brainstorm Video Ideas For Your Business
Since there are so many types of videos (promo video, motion graphics, e-commerce, marketing, viral videos. etc) it’s a good idea to think of what you’re wanting to produce. If you have a large business you might want a company overview video which details the nature of your business. If your company has a particular produce that is sold online or in stores you could benefit from a product e-commerce video. Maybe you need a video produced from an event you were featured at, for your marketing department. All of these video ideas and more should be considered before speaking with a video production company.
Find Videos You Like
When you’re first starting off, there must have been a video that you watched or were told about that made you interested. Find that video and see if your company can benefit from a video like it. If not, browse around the web or ask your friends or social networks, for videos that they like. Once you have a few recommendations, write down the qualities and aspects that you like and don’t like. This will be your Pros/Cons list. This is very important for helping a production company understand what you’re looking for.
Determine Your Budget Range
This element alone can determine many aspects of your video. Take notice that I said budget range not budget. When you’re trying to get the most amazing video you must be ready to make an investment. Beautiful and well scripted videos take a lot of work and video production companies will need to have a budget to work with. You can estimate how much a video production will cost by reading over our 3 part series regarding video production cost (part 1, part 2, part 3).
What’s Your Timeline?
How much time do you have to produce your video? Do you want to wait until next quarter? Need your video complete in 30 days for a trade show? This is important so that a production company can tell you whether your video production goals are realistic or not. There could be restrictions on the location you would like to film, the talent you would like to hire, or the season for your setting. Be very open during your dialogue with the video production company so that they have a clear understanding of your time-frame goals.
Stay Open Minded
This is last but not least. You can learn a lot about video from video production experts. We always want to inform and educate our clients so that they can make informed decisions. It’s important that you take everything in when you speak with the consultant. Obviously, you don’t know everything about video since you’re contacting a consultant in the first place, but be ready to absorb a lot of information.
So for you to be ready for your first video production consultation, you’ll need to brainstorm ideas, find example videos you like, determine your budget, decide your timeline, and be ready to learn a lot. If you do these things, you’ll receive the most benefit from speaking with a video consultant. Click here to learn more about our video production capabilities.