If you have a local business and you want to start using video content to market your business, you need to make videos that people are going to actually watch. The video content you’re incorporating into your inbound marketing strategy should do just that.
Videos Using Generic Search Terms
Prospects are going to be searching for common terms for the product or service that they are looking for. For example, if you’re an attorney, they could search for “Atlanta business attorney, personal injury attorney in Atlanta, Atlanta estate attorney, etc” so on and so on. These terms are all specific to a service and a locale.
What’s great about these videos is that they give you the opportunity to introduce your brand. You can immediately engage your viewers with the most influential information about why they should choose you.
Videos with Discounts or Coupons
Another way you can provide value to your prospects is through coupon or discount videos. These can have a a very concise message focused around a particular offer. This can help drive customers into your business. From there, you can build your lead nurturing list and continue to market to them. Coupons are a proven method for attracting first time as well as existing customers to purchase from you.
How to Videos
There’s no doubt about it, how to videos are a huge hit among online video viewers. There’s no telling how many videos you have probably watched yourself explaining how to do something.
When it comes to a local business using how to videos in their marketing Home Depot certainly dominates. They have over 1300 videos that are educating their costumers. Think about what you can do to help your ideal customers do something that includes a product or service that you provide.
Frequently Asked Questions Videos
FAQ videos are great ways for you to answer common questions that you often hear. These are different then how to videos because they are focused on questions relating to your product or service. An example for attorneys would be a video about the law firm’s pricing structure. This could detail out your typical hourly rate, contingency option or even a payment plan offering. This is one of the most common questions that you can answer “how much is it going to cost?”
Conclusion: Local Businesses Should Use Video Marketing Content
Don’t worry, you don’t need to create thousands of videos. Starting with one targeted video that answers the search that your costumer is looking for is where it all begins. You need to also think about where that video is going to be located on your website. What action do you want them to take after they view the video. Consider downloading our corporate video production cheat sheet to help you efficiently plan your video production process.
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