The QR in QR codes stands for “quick response.” They have been implemented so people with smartphones can scan them and be lead straight to company webpages, contact information, or informational pages. Based on a survey of 138 companies, there were 13 times as many QR code scans in December of 2010 as there were at the start of the year (BeQRious, 2011). With the rise of smart phone in general, anyone could potentially have a QR code scanner in their pocket and it’s no wonder people have been utilizing them.
Naturally businesses have been trying to market their products using this technology but there are a few common mistakes that nullify QR codes that can be easily avoided.
3 Mistakes in QR Code Marketing
Bad QR Code Placement: The first thing to think about when producing QR codes is placement. It needs to be easily accessible, where someone has time to take the picture and scan the code. People don’t want to feel rushed or like they’ve missed out because your code’s in the wrong place. You do not want to put your QR code on a billboard next to the highway that people are driving 75 mph by. This completely defeats the purpose and your condoning using mobile devices while operating a motor vehicle. Bad idea.
Lack of mobile optimization:The second is not having a landing webpage that’s mobile optimized. This means that people are scanning the QR codes on their phones, just like they’re supposed to, and being led to a webpage they can’t even read well on their phone. (This feels like a slap in the face to me, and pointless) Every QR code should lead to a mobile optimized website and directly to your product, service, video, or whatever you’re offering them. You also need the website you’re leading people to to be fun and interactive. If your QR code leads to a white background and a paragraph of blah, people aren’t going to be impressed. Make it fun and interactive; a mobile optimized short video about your product is a great way to keep people interested and convert
Excellent QR Code Placement
- Placement: The advertisement was in the center isle, plenty of space to hangout and scan the QR Code and read the signage.
- Display: The display is at eye level and overall looks good and inviting.
- QR Code: The code is placed at a comfortable level for easy scanning.
- Landing Page: Once you scan the QR Code, you are taken to Target.com’s mobile webpage displaying the product with information.
QR Code Placement Tips:
QR Code Marketing Summery
With the potential QR codes have it’s smart to make sure you’re not making one of these mistakes. In summation have your QR codes lead to a mobile optimized site, keep the URL’s trackable and unique, maintain an interactive website that’s interesting, and remember to think about placement when producing QR codes.
I like this QR code because it’s on a beer can. I can just imagine someone walking around a party doing all of the advertising for their favorite beer while having a great time with their friends.