We all love to watch videos. While this is a general statement and you don’t like to watch videos, then you might not want to continue to read this. However if you want to know why mobile video is important for your SEO and marketing campaigns please continue to read.
Why Mobile Video is Important Topics:
- Online Video
- Mobile Video
- HTML 5
- Video SEO
Who is watching video and how much? According to The Nielson Company137,411,000 unique viewers watch over 190 minutes per unique viewer are watched each month. This is video viewed online; not TV. Each person views an average of 78.1 videos. Summery: People Watch Video Online.
The amount of devices, which can now play your online videos are growing at an amazing rate. According to a study by Forrester, 17% of Americans have smartphones. While this statistic doesn’t seem very high, 17% is over 64 million people! Combine this with the 77% of Americans who use the internet (over 220 million), there’s a huge market of people able to watch your videos. This is why online video is so important for your SEO and Marketing Strategy.
With the advent of HTML5 as a new standard in web development it has enhanced the online user experience. HTML5 allows you to provide many versions of your videos across all platforms and browsers. Internet Explorer users need a flash version; Safari wants H264; Firefox uses Theora OGG and mobile devices each have their versions. Using HTML5 makes your videos available without a special codec for the user to download or requiring a specific browser when viewing your site.
How does VIDEO help my SEO?
Video is a largely unutilized tool for Search Engine Optimization. Google Webmaster Tools has introduced Video Sitemaps. These work the same way as standard sitemaps benefit your SEO. Video Sitemaps are a directory and roadmap for Google to follow to index all your video content.
Transcribing the content of the video makes it “indexable” for Google so doing so is a major SEO booster. Your videos are (or should be) loaded with your keywords. With your keywords in your video content, Google indexes it and it can increase your pagerank.
To summarize, online video is huge, online video is growing, and everyone wants to watch your videos. Online video helps your SEO and marketing strategies by providing content for Google to index with your keywords. If you’re not using video, you’re missing out.