7 Ways to Generate More Clients from Your Website

Clients browsing website on laptop

Generating more clients is key for your b2b business to grow. Often your website is a static brochure that doesn’t even describe well what you provide. What if your website was your best sales representative? He/she would work around the clock, responding to the demands of prospects and leads? You can have this super sales rep in no time if you take these 7 ways to generate more clients from your website to heart. Lets dive in.

#1: Identify Your Client Acquisition Goals

You’ll hear me speak often about how marketing tactics without a strategy is pointless. I can’t encourage you enough to sit down and actually write down your client acquisition goals. This you can then develop your strategy around achieving this goal. Without a goal you’re going to go in a lot of directions and waste a lot of time. Nobody likes to waste time and this is why if you do this first step and write down it down, you will 76 percent more likely to accomplish your goal.

#2: Analyze Your Website

When you’re ideal client visits your website, what is the first thing that they see? What information are you presenting to your prospects? Is the content a mess all over the page? Is the website easy to navigate? Does it work well on a mobile device? Depending on your website audit you’ve just performed you’ll likely agree that you need to improve. Your website is often times the first impression that your prospect will have of your business. If something is out of place, missing, or not showing up properly, you’ll not be giving the type of impression that you need to.

#3: Create Lead Generating Offers

Offers are pieces of valuable content from which your prospect can benefit. They come in many shapes and sizes such as ebooks, coupons, webinars, or guides. You can see from a previous article a full list of 20 inbound marketing offers you can create right now (video). This is how you can generate leads. You give them this information for free and they give you their online currency: personal contact information. From here you’ll be able to nurture them into a client!

#4: Start Blogging on a Schedule

Generating more inbound traffic is key to increasing your leads. This also helps you build a long lasting snowball effect online presence. Each blog post and article builds your library of expertise and gives your prospects an additional avenue for finding your website. Did you know that blogging can generate 55% more traffic? How about that blogging can generate you 88% more leads? This is some encouraging news but that’s not all. Blogging gives you a pulpit to showcase your expertise. This is what’s most important with a blog and the leads will flow in. Don’t let the excitement of generating a lot of content and letting a schedule dictate the quality of your blogs. The quality standards that we adhere to for blogging are: is it worth writing, reading, and sharing? If its yes, yes, yes, then its great content.

#5: Add Social Media Sharing Options To Your Website

Now that you’re developing all of this great blog content you need to make it easy for your visitors to share it. There are a lot of fancy plugins for wordpress that make adding the social sharing buttons to every page very simple but if not, you’ll need either a social media consultant or web developer to install them. The most important b2b social media sharing buttons that you should include on your website are LinkedIn, Twitter, Google+, and if you’re posting a lot of photos, Pinterest. Facebook is good too but it’s not indexed by Google and your b2b clients might not be on there as much. (Every business is different so consult your inbound marketing strategy before making any decisions).

#6: Share Your Blog Post on Social Media

So your prospects are reading and sharing your content that they find on search engines and the next part is for you to share your content. Since LinkedIn is more of a b2b social networking website that’s the first place I’d start. Share your blogs on your personal feed and also your company’s LinkedIn feed. You can further expand your reach by sharing your content on a LinkedIn group. I share articles there all the time and they can generate quite the conversation! Don’t forget that this isn’t the place to sell your services but share your knowledge. Share your content on Twitter, Google+ and Facebook as well.

#7: Add a Newsletter or Blog Subscription Sign Up Form

Keeping your visitors engaged is essential to moving them from a prospect to a client. Incorporating a newsletter or blog subscription form can increase your subscriber base rapidly. Sending them emails on a regular schedule will keep them engaged and your business on the top of their mind. You’ll further increase the likelihood that they will return to your website and download one of your offers or share your content with their peers.

Conclusion:

Overall your website holds huge potential for helping you get more clients. I hope that you can take these simple steps and generate more clients from your website today! I’m looking forward to answering your questions and hearing your feedback in the comments below. Enjoy!

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photo credit: zerge

8 Tips to Optimize Your Website Landing Pages to Increase Conversions

8 Tips to Optimize Your Website Landing Pages to Increase Conversions

A landing page is meant to serve your website visitor so they can obtain the information they want easily and quickly. A landing page also helps your company generate leads. The online currency of personal contact information is exchanged for some type of valuable offer that will help the “purchaser”. Here are eight tips that will help your landing page generate more leads and make your landing pages informative.

Landing Page Titles Are Important

You should come up with a catchy and informative title. Make sure your message is clear, and that your visitors know what they are signing up for before they sign up. A title is the first thing they see, and will either draw or turn away visitors.

Call to Action

You need to have a strong call to action. Make sure to highlight the value your visitors will be getting, and help them see the incentive behind signing up.

Don’t Distract Visitors

Keep your landing pages clear and to the point. A landing page serves the purpose of producing a lead for your company; you don’t want any clutter distracting visitors from signing up. Avoid to much information in sidebar and try to keep the page clean and precise.

Simple Contact Form Design

Make sure your forms are simple. This means only ask for information that you need. Try to build your form from your users point of view.

Don’t Forget to Say Thank You!

Make sure that after they’ve signed up they can easily download your material, and be polite, while letting them know you appreciate their interest. This is a place where they can learn how to contact you, and you can guide them through the next steps. Thank you pages are great places for thank you videos and company overview videos.

Consistent follow-up

Now that they’ve filled out the form it’s time to follow up. Build and grow relationship with them, don’t just try to make a sale.

Analyze, Test and Test Again

Make sure to track and analyze the success you’re having with your landing pages. This will help to improve your landing pages, while improving you visitor’s experience as well.

There you have it. Eight tips to effective landing pages. Don’t forget you want to educate while providing incentive for visitors to take interest in your products/services.

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43 Mobile Web and Mobile Device Statistics That Will Blow Your Mind!

mobile web mobile device statistics

Ever wonder if your company should have a mobile presence? Look no further, here are 43 mobile web and mobile device statistics that will blow your mind! We have complied these mobile statistics from a series of infographics we have gathered. Enjoy using them in your next report to stimulate some action around your mobile web presence. The mobile statistics in this post include a wide range of industries. These include retail, e-commerce, payment processors, and advertising. Share the stats that you find most interesting by clicking “Tweet This Stat!”

In the U.S. mobile commerce revenues totaled $6 billion at the end of 2011, and are predicted to grow to a total of $31 billion. (Tweet This Stat!)

A survey of 100+ retailers by Shopvisible revealed that 54% plan to invest in mobile commerce. (Tweet This Stat!)

57% of consumers will not recommend a business with a poorly designed mobile site. (Tweet This Stat!)

40% of consumers will go to a competitor’s site after a bad mobile experience. (Tweet This Stat)

Remove barriers to checkout by implementing alternative payments such as Google Wallet, Paypal and Amazon Payments. (Tweet This Stat!)

64% of smartphone owners are now using their mobile devices to shop online. (Tweet This Stat!)

1.2 billion apps were downloaded during the holiday week between December 25-31. (Tweet This Stat!)

74% of smartphone owners used their devices to get directions and other location related information as of February 2012. (TweetThis Stat!)

24% of U.S. adult online iPhone users and 21% of Android users have used a shopping application in the past 3 months. (Tweet This Stat!)

Smartphones and tablet computers will increase mobile web traffic by 26 times during the next four years. (Tweet This Stat!)

48% of smartphone owners prefer to visit a retailers mobile website. (Tweet This Stat!)

38% of smartphone owners prefer to visit a retailers mobile application. (Tweet This Stat!)

50% of smartphone shoppers use a GPS/mapping app to find a retail location. (Tweet This Stat!)

34% of smartphone shoppers downloaded a retailer’s app. (Tweet This Stat!)

34% of smartphone shoppers search for a coupon to use at checkout or use a barcode scanning app to comparison shop. (Tweet This Stat!)

47% of smartphone owners rely on smartphones to find out more information about a product. (Tweet This Stat!)

36% of smartphone owners use their smartphones to read product reviews on retail websites. (Tweet This Stat!)

87% of the worlds population have mobile phones. (Tweet This Stat!)

Over 300,000 apps have been developed in the last three years. (Tweet This Stat!)

Apps have been downloaded 10.9 billion times. (Tweet This Stat!)

The mobile phone is used 98% of the time at home. (Tweet This Stat!)

The mobile phone is used 89% on the go. (Tweet This Stat!)

The mobile phone is used 79% while shopping. (Tweet This Stat!)

The mobile phone is used 74% at work. (Tweet This Stat!)

The mobile phone is used 64% on public transport. (Tweet This Stat!)

77% of smartphone users use their phone to search. (Tweet This Stat!)

71% of mobile search happens when users are following up on a TV online or printed advertisement. (Tweet This Stat!)

9 out of 10 searches result in action i.e. a purchase, store visit, etc. (Tweet This Stat!)

1 in 7 searches happens via mobile. (Tweet This Stat!)

95% of smartphone users have looked for local information. (Tweet This Stat!)

There are 1.2 billion mobile web users worldwide. (Tweet This Stat!)

17% of the global population uses the mobile web. (Tweet This Stat!)

Mobile web subscriptions already outnumber fixed broadband subscriptions 2 to 1. (Tweet This Stat!)

In January 2012 8.5% of website hits came from a mobile device (Tweet This Stat!)

79% of large online retailers still do not have a mobile optimized website. (Tweet This Stat!)

Mobile commerce will witness a 99 fold increase in six years (2015). (Tweet This Stat!)

400% growth expected in the tablet market between 2011 and 2016. (Tweet This Stat!)

71% of senior IT leaders see mobile capabilities as strategic. (Tweet This Stat!)

$1 trillion in mobile payments are expected by 2015. (Tweet This Stat!)

$392 million expected size of healthcare mobile app market by 2015. (Tweet This Stat!)

82 million people will use tablets by 2015 up from 10 million in 2010. (Tweet This Stat!)

Only 18% of IT decision-makers have a mobile strategy. (Tweet This Stat!)

More than 1.19 million workers of the global workforce will use mobile technology by 2013. (Tweet This Stat!)

Photo Credit: Johan Larsson

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3 Essential Website Requirements for Generating More Sales Leads

3 Essential Website Requirements for Generating More Sales Leads

Throughout the year, companies need to assess their website against three essential lead generating requirements. As you know the internet marketing environment is changing every day however the fundamentals of lead generating websites remain consistent. A website needs to be focused on these three elements and then have everything move down the priority list from there. Your website needs to attract visitors, provide a superior user experience, and of course, have the ability to capture leads. Generating more sales leads is the bread and butter of a website.

Attracting More Visitors to Your Website

What is the point of having a website unless people are viewing it? A website without traffic is like a river without water. You’re left with a barren wasteland and zero growth. How do you increase the flow of visitors to your website? Many B2B and B2C companies are finding that blogging significantly increasing their website traffic. According to HubSpot, B2B companies that blog receive 53% more visitors than businesses that do not. Needless to say, creating content has a major impact on your website traffic.Social media is another method for increasing exposure and traffic to your website. Sharing your blog content across multiple channels such as Facebook, Twitter, and LinkedIn will attract more visitors.

Provide A Superior User Experience

Once you have a good handle on attracting website visitors, it’s key to have them remain on your website. Consider what other things you can do to provide value to your reader. Do you offer images or photos from in your blog articles? Do you provide free resources or downloads that complement your articles? Are you using videos or sideshows to showcase your expertise? Is your website easy to navigate or do you provide related article suggestions that can keep your visitor on your website? Is your website cluttered with advertisements? If you answered yes to that, what can you do to keep the ads but clean them up at the same time? As you can see, there are a lot of ways that you can give your website visitors another reason to stay on your website or to keep coming back.

Capture leads with your website

Generating sales qualified leads is an essential requirement for your company’s website. This can be accomplished in many ways. Going back to adding value to your visitors time on your website is the offer. Having an offer is where lead generation begins.

What kind of offers can you create?

  • ebook
  • whitepaper
  • guide
  • cheat sheet / tip sheet
  • assessment

 

There are definitely more types of content you can create as offers but this lists a few. Take these offers and build out CTA’s, Landing Pages, and Forms. Using this style of marketing is an effective way to generate more leads from your website.

If you’re looking for a guide to get started with online marketing we recommend our free ebook: 7 steps to online marketing. Download the ebook to get started with inbound marketing today!

Attract Visitors, Superior Visitor Experience, & Capture Leads

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3 Reasons Why We Went with a Responsive Website Design vs Mobile Site

why we went with a responsive website design

Here at DCD an Inbound Marketing Agency in Atlanta, we have been asked many times why we went with a responsive website vs a mobile website. After considering many factors we narrowed it down to 3 key reasons why a responsive design worked better for our business than a dedicated mobile website. I’m here today to share with you our story how and why we went in this direction.

Reason #1: We Need A Website for Mobile Devices

Non Optimized Website for Mobile ExampleBefore the upgrade we had a beautiful website that received a lot of comments about it’s professional design and ease of navigation. It converted well and we benefitted greatly from this. There was one problem… It wasn’t optimized for mobile devices. I still remember getting a phone call from an inbound lead (who later became a client) that was calling while driving and visiting our website. He had a hard time tapping the phone number on the screen to call us. This was a big red flag for me. When I heard this I knew that we needed to get a mobile website fast.

I don’t want to throw him under the bus for browsing and driving, he could have been at a stoplight or something like that. How many of us browse the web between red lights when we are driving? According to Google Mobile Ads Blog 77% of smartphone users use their phone to search. Does this surprise you? It doesn’t surprise me when I go through our analytics and see that just under 10% of our website traffic is from a mobile device. Since we redesigned the site to a responsive website design, more than 15% of our traffic is from mobile devices. Needless to say, we needed to be mobile friendly.

Reason #2:  A Mobile Solution That Would Not Increase Workload for Updates

As for any inbound marketing agency or any company that deploys inbound marketing strategies to generate leads, you’re constantly creating content. You’re creating offers, blogs posts, embedding videos, etc. You’re creating a constant flow of new resources to your website to attract visitors. The last thing that we wanted to do was increase the amount of time that it takes for us to publish said content. If we went with a mobile website app or dedicated mobile website experience we would be forced to update our content in two places. This means twice the work for 15% of the traffic. This didn’t sound good to us so we looked for alternatives.

Yes, we could have installed a WordPress plugin to automatically convert our desktop website to a mobile version but then it presented additional hurdles. We would then need to manage two designs and multiple stylesheets. Update the branding of one version and you have to update the branding to the other. We don’t want to upset Google with duplicate content so we would need to have canonical URLs pointing to the original page.  Double work is never fun and if you know me I’m a measure twice, cut once kind of person. So we decided to cut the double versions and go with a simpler solution.

Reason #3: Provide An Amazing Experience for the Website Visitor

The number one reason for us going with a responsive design for our website is the visitor experience. We needed a website that would give the visitor exactly what they were looking for, exactly when they needed it and make it simple. So often we get caught up in what we want. A flashy new website with a bunch of bells and whistles but when the user needs to find something they have to go 5 pages deep.

The focus of your website should be three things: attract visitors, provide superior visitor experience, and capture leads. They should be in this order. We found that we could accomplish these three essential website requirements with a responsive website.

CarrKnowledge_ResponsiveDesign2 (1)

photo credit

Summery: Mobile is Different For Everyone

In the end, you must consider your own business model and clients/customers. You’ll need to go through the same process that we did in order to choose between the two options. Which options are going to give you the results that you’re looking for? What is the best route to take to achieve these goals? Does our business require people to use our flash application or do we have an HTML 5 version that works on any browser? Answer these questions like we did and you’ll be on your way to providing an amazing experience to your visitors on any device that they choose.

 










How These 3 Homepages Are Designed to Convert Visitors Into Leads

How These 3 Homepages Are Designed to Convert Visitors Into Leads

Answering the question, how to convert visitors into leads, should be the first goal of every website design. In my opinion this is something that is often overlooked by designers as well as marketers. I wanted to write this article in order to simplify things and offer a bit of inspiration. Here are 3 examples of homepage designs that exemplify the traits of a quality lead generating website design.

The first example homepage: www.CapTap.com

– CapTap helps your business get the funding needed to keep business flowing.

homepage design that converts visitors to leads

When I first came across CapTap, I was immediately intrigued by the story telling aspect of the loan estimator. I felt almost compelled to fill in the blank to discover my own story of what kind of business loan I could receive. Of course I completed the form and excitedly pressed “get started”. The story continues with the estimated loan amount and a form to complete.

Why is this a great lead generating homepage design? For starters, one of the best ways to capture peoples attention is to tell a story. The design draws in the visitor with not just any story but one that is personalized. Next, we come to a section that answers some typical questions that visitors might have. This is a section that is often missed by designers and not emphasized enough by marketers. Overcoming common objections is a vital part of the sales process and getting them out of the way at the very beginning is a great way to start.

Our second example: www.olark.com

– Chat with your customers.

Homepage design that converts visitors to leads

When first landing in their homepage we are greeted with Olark‘s logo, description and tag line. We know exactly what they do, and the benefits that they provide to their customers. “Chat with your customers – Create trust, loyalty, & happiness.” Wow that’s awesome, what business owner doesn’t want this? There are two distinct call-to-actions: Learn more & Get Started. The dual CTA’s speak to buyers at different stages in the sales process. Learn more is for those that are in the research/discovery phase and get started is for those that are on the edge of buying or are in buy-now-mode. Overall it’s an excellent homepage for converting visitors to leads or even customers.

Third Example Homepage Design: www.HubSpot.com

– All-in-one marketing software.

Homepage design that converts visitors to leads

I might have a certain affinity towards HubSpot since we are certified HubSpot partners however I promise that I’m using them as an example because their homepage really does lend itself for conversions. The two previous examples are certainly implemented quite well on the HubSpot homepage but they have taken their CTA’s to a whole new level. After scrolling through a lot of features and benefits and testimonials we come to three CTA’s that are hard to pass up.

  • Questions? Call us.
  • Request a Demo.
  • Start a free trial.

When we mentioned the different buying phases earlier we really only had two to choose from. These CTA’s encompass all three. Questions? Call us. – this overcomes the detailed research phase. Request a Demo – this is for those that are in the middle of the process and are choosing the right service/product for their needs. Start a free trial – this is for those that know what they want to but and are ready to make a decision, right after getting their feet wet, hands dirty or whatever kind of analogy you want to throw in there. Overall the homepage design provides a great avenue for visitors to convert into leads.

Summary

What were the best lead converting aspects of these homepage designs? They each had professional graphics, were well written and thought out.

The main takeaways: 

  • Say what you do (Tell a story)
  • Say why you do it
  • Use multiple CTA’s for different buying stages
  • Overcome objections by answering buyer questions.

So, it might be time for some of you to send your homepage back to the drawing board for further review. Your website is a major player for your inbound marketing. Getting visitors to your website is one part but converting visitors to leads is the next step of the process. Design an inviting homepage with what you do, why to do it, CTA’s, and answers to common objections and you’re on your way to converting more leads and making more sales.

If you’re considering an overhaul of your website design or just want to implement what you’ve learned about lead generating homepage designs check out our ebook: A Website Redesign Guide – 7 Steps to Optimize Your Website to Increase Leads. This eBook serves as a blue print for business owners and marketers who want to capitalize on their most important Internet marketing asset: their website.

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Does Google Like Single-page Website Designs?

Single-page website designs are becoming increasingly popular--as responsive website design become easier to implement (it's becoming a standard in Atlanta web-design circles). But, the question I continually hear (and not just about this topic) is: "Will Google penalize you for doing it?" 

Yeah, you can watch the video, where Matt Cutts says: "If you run the test, and you're pretty happy with it, I don't necessarily see a problem with that."

 

How vague (and unhelpful) is that? With words like “necessarily,” we would have been better off if he hadn’t attempted to answer the question at all!

Of course, he elaborates further, by the old qualifier clause “It’s going to depend on…”

Yes, it will “depend on” many different things, and here are a few things that you’ll want to remember:

  • If you really are after all the bells-and-whistles of a cool responsive design, make sure that you don’t make it spammish.
  • Historically, a one-page design was often used as a gateway page or interstitial–often designed as one of many such pages, each targeting a particular keyword constituency.
  • Please remember that just because Matt Cutts says “it should be fine” doesn’t mean that it actually is for your topic or situation.
  • Also, remember (never forget), the algorithm will likely change tomorrow, or the next day. It will change, and there’s no guarantee that the one-page design that performed well under the current Google will continue to do so in the future.

So, I do agree with the part where he talks about doing what “works for you and for your users.”

Don’t worry so much about what Google thinks that you shy away from a design that will bring you fabulous results. And, if we read the trends in mobile marketing correctly, users are using mobile devices, which means that they’ll be clamouring toward the clean, fresh look-and-feel of responsive technology. If Google penalizes you for using a single page in your responsive design, take a look at the implications. If the penalty is enough, you might consider expanding the site a bit to see if it makes a difference.

But, you may also find that even if you’re penalized today for your one-page design, the demands of your audience will more than make up for any short-term Google inconvenience. It’s always good to know whether you are on the Google hit-list (for whatever reason), but then all we can do is work with it… to create the best user experience we can!

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How To Not Lose Your Mind When Making Website Redesign Goals

How to make website redesign goals

How to make website redesign goals? It’s seems like every year, someone is talking about how they are going crazy setting goals for their website redesign. Understandably, if you have a rather large website, you can spend a lot of time worrying about the look and feel of every page. While the look of each page is important, subjective aesthetics often play too large a part in the overall scheme of website design. When you’re considering the overall goals of your website, generating traffic, capturing leads, and closing sales are essential.

 Step 1: Setting Website Redesign Goals

The first step to establishing your goals for your website is to write them down. It might seem obvious but goals that are not written will never (or hardly ever) be reached. Review your goals with your entire marketing team. This means the web designers, developers, copywriters, marketing team, CEO, sales, etc, even the janitor could have some insight.

Step 2: Website Redesign Goal Suggestions

The goals that you want to achieve with your freshly redesigned website should focus on three main categories: Traffic, Conversions, Authority. Each of these elements impact each other and are not independent but interdependent.

Traffic: What number of visits/visitors do you want to have? What is is the quality of each visitor? What bounce rate are you aiming for? How much time should each visitor spend on the website?

Conversions: The increased traffic should generate how many leads? How many forms do you want visitors to complete? How man leads do you want to convert into customers? What are the total amount of sales you want your website to generate?

Authority: How will search engines view your website? What kind of domain authority are you wanting to achieve? What keywords do you want to rank for in search engines?

Step 3: Goals Focused on Inbound Marketing Strategies

Each of the redesign goals above have a huge impact on your website performance. They also incorporate a few of the pillars of inbound marketing. Increasing leads, generating traffic, and converting leads to customers are three aspects of inbound marketing that will effectively grow your business. Incorporating these elements into your goals will set your website on the right course for success. Inbound marketing channels maintain a low-cost advantage: Inbound marketing-dominated organizations experience a cost per lead 61% lower than outbound marketing-dominated organizations.

Conclusion

Besides, if your website isn’t generating leads and helping you get more customers, what’s the point? Your website can become a bottomless pit and cashflow money hog and nobody wants that. Determine your website redesign goals early on in the process and you’ll save a lot of time and sanity. Please leave your feedback and questions in the comments below.

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8 Great Tips to Website Landing Page Success

A landing page is meant to serve your website visitor so they can obtain the information they want easily and quickly. A landing page also helps your company because it produces leads. Here are eight tips that will help your landing page produce potential clients, and help make your landing pages informative.

  1. Landing Page Titles Are Important
    You should come up with a catchy and informative title- Make sure your message is clear, and that your visitors know what they are signing up for before they sign up. A title is the first thing they see, and will either draw or turn away visitors.
  2. Call to Action
    You need to have a strong call to action. Make sure to highlight the value your visitors will be getting, and help them see the incentive behind signing up.
  3. Don’t Distract Visitors
    Keep your landing pages clear and to the point. A landing page serves the purpose of producing a lead for your company; you don’t want any clutter distracting visitors from signing up. Avoid to much information in sidebar and try to keep the page clean and precise.
  4. Simple Contact Form Design
    Make sure your forms are simple. This means only ask for information that you need. Try to build your form from your users point of view.
  5. Don’t Forget to Say Thank You!
    Make sure that after they’ve signed up they can easily download your material, and be polite, while letting them know you appreciate their interest. This is a place where they can learn how to contact you, and you can guide them through the next steps. Thank you pages are great places for thank you videos and company overview videos.
  6. Consistent follow-up
    Now that they’ve filled out the form it’s time to follow up. Build and grow relationship with them, don’t just try to make a sale.
  7. Analyze, Test and Test Again
    Make sure to track and analyze the success you’re having with your landing pages. This will help to improve your landing pages, while improving you visitor’s experience as well.

There you have it. Eight tips to effective landing pages. Don’t forget you want to educate while providing incentive for visitors to take interest in your products/services.

4 Steps To Beautifully Effective Website Design

steps-to-beautiful-website-design

We will discuss 4 steps to beautifully effective website design. We have detailed explanations for each step to aid in creating an effective website that will generate leads and close more sales, increasing your revenue and profits!

Step 1: Get Found online

Everybody wants their website to prosper, and getting found online is the key to prospering. Using search engine optimization will help you get found. It’s essential that you create as many inbound links as possible.

Inbound links are links that lead back to your sight. They help make your sight into the place to go for whatever service or product you provide. With inbound links you become the online expert in your field.

  • How to create inbound links
    • Create high-quality, educational or entertaining content
    • Submit your website to online directories
    • Write guest posts for other blogs
    • Researching link building opportunities with other websites
    •  And don’t borrow, beg, barter, bribe or buy links
    • Hire a trusted SEO company to build quality back-links (shameless plug)

Step 2: Appealing Website Design

Have an appealing website design and user friendly interface

Now that potential clients have found your page you need to keep them there. These two things will help decrease the bounce rate of your site.

Bounce Rate Percentage of people that click away, or back out from your site immediately after seeing the first page. In most situations, the lower the bounce rate the better.

  • To decrease your site’s bounce rate ask yourself:
    • Is this site credible?
    • Is it trustworthy?
    • Is this a professional company?
    • Is this company stable?
    • Does this site make me feel welcome?
    • Am I in the right place?

Step 3: Must have strong content on your website

Now that your site looks good, and is easily navigable; you want to promote your own expertise. This means producing interesting fresh content, that’s informative and helpful to your clientele.

Content  Any information regarding your own company, products, and services that is helpful to site visitors.

  • When evaluating your own site’s content ask yourself
    • Will people know what I do within seconds?
    • Will they understand what page they’re on and what it’s about?
    • Will they know what to do next?
    • Why should they buy/subscribe/download from this site instead of from someone else?

Stand Out From Your Competition Incorporate Website Video Content:

Websites with videos generate leads and increase sales. Here are a few website video ideas. You should incorporate at least one of these website videos in your website content strategy.

  1. Company Overview Videos
  2. Business Promo Videos
  3. Product Promo Videos
  4. E-Commerce Videos
  5. Viral Videos
  6. Customer Testimonial Videos
  7. Infographic Videos
  8. Commercial Videos
  9. Broadcast or TV Videos
  10. Training Videos
  11. Short Films

Business Blogging

Another great way to produce content is to maintain a company blog. Here are several proven reasons why business blogging is important:

  • Blogging creates fresh content and more pages of content, which is great for SEO.
  • Blogging helps establish you as an industry authority and thought leader.
  • Blogging helps drive more traffic to your website.
  • Blogging is a great channel to converse and engage with your audience and customers.
  • Blogging a great way to acquire valuable inbound links!
  • Blogging makes your content more shareable and social.
  • Blogging can include customer testimonials about your products.

Step 4: Increase Conversion Rates on Your Website

Now that you’re considered as an online expert in your field it’s time to change your page viewers into clients. If you can obtain page viewers information you can offer them free information, make a connection with them and start to build a relationship. This means providing “Calls-to-Actions” prompting page viewers to provide you with their information.

Calls-to-Action Drives a visitor to a desired action.

When creating Call to actions (CTA’s) ask yourself:

  • Are they noticeable on my page?
  • Do they seem promising to click on?
  • Do they provide valuable relative information
  • Is it simple and plainly stated what viewers will get from clicking?
  • How can my CTA be improved?

Conclusion: In review remember that your website is an online representation of your company and needs to represent what you represent. Also keep in mind that having a strong website is essential to any marketing strategy, but it is not the only way the internet can be useful to your company. There’s always Social Media, SEO, Email Marketing, and Video optimization to think about as well.

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Mobile Websites: How People Shop In-Store on Smartphones

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There are a couple of different ways people use their Smartphones to shop; they use them in-store, at home, and on the go. In the following paragraphs I supply information and comments on how people shop using their phones.

Comparison Shopping with Mobile Devices:

In-store shoppers use their Smartphones to access a variety of information, with 65% of shoppers accessing the retailer’s own mobile website, 46% of shoppers accessing a competitor’s mobile website, and 26% of shoppers accessing comparison shopping sites such as Shopzilla and shopping.com. (eMarketer, 2012).

Consumers Search for Pricing on Mobile Devices:

68% of Smartphone users search for pricing information (ROI Research Inc. 2011). Smartphone owners want to be able to use their phones to research product cost before they ever travel to a physical location.

Consumers Sample In-store but Buy Online:

66% of smartphone users have tried a product in-store and then purchased from another retailer online. The pattern is most pronounced in consumer electronics with 58% of users trying products in-store and then purchasing from a competitor’s website, while 40% of users did the same for shoes and apparel (Mediapost, 2011). You have to have a strong internet presence in order to combat the growing number of people who will just use a business to try out a product, and then go home to buy it online.

Consumers Watch E-Commerce Videos When Shopping:

Smartphone users are increasingly consuming online product videos as part of their multichannel shopping experience, with 49% of Smartphone owners watching at least one e-commerce product video during a three-month period (E-Commerce Times, 2012). That’s half of the Smartphone market using e-commerce videos to learn about products.

Consumers Trust Mobile Websites:

69% of smart phone users trust internet data more than they trust information from a sales associate (Point of Sale News, May 2011). Therefore if someone with a Smartphone asks a sales associate a question it’s likely they are going to check that salesperson’s knowledge on their phone. Having a mobile website with product information is key to capturing Smartphone user’s attention.

In summation the average mobile website shopper is probably going to be comparing in-store prices vs. mobile website pricing and picking the cheapest option. This is one reason mobile optimized video should be utilized in describing and detailing products; in order to help your products and services to stand out online as well as in store. Smartphone users trust the internet more than associates in store, and they will compare pricing online, so having a professionally designed mobile website is key to surviving in the competitive market.

How E-Commerce Videos Increase ROI From Your Business Website

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With the advent of Social Media it seems like everyone is using the internet to watch and share online video. It’s true; currently 96% of internet users watch online video (invodo.com). Video also reaches a young audience with 18-29 Year Old Adult internet users as the highest consumers of online video (invodo.com).

With the vast majority of internet users watching online video and the demographic for video viewers being such a prime age group there are a number of interesting business statistics that show how e-commerce videos can and has helped businesses prosper.

It’s proven: websites that incorporate video have lower bounce rates and higher conversion rates.

Bounce rate – the rate at which people come to a website and back out or leave immediately, without continued viewing of that website.

E-Commerce Product Videos Mean Lower Bounce Rate –  Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors (Comscore, August 2010).

E-Commerce Product Videos Mean More Buying – Shoppers who viewed video on stacksandstacks.com product pages were 144% more likely to add to cart than other shoppers (Internet Retailer, March 2011). That’s a large increase in the number of consumers adding to cart simply because there are product videos available. Visitors who view product videos are 85% more likely to buy than visitors who do not (Internet Retailer, April 2010).

E-Commerce Product Videos Mean Increased Conversion Rates and Sales – Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing product returns by 25% (Internet Retailer, December 2009).

E-Commerce Product Videos Mean Being Found Online – Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results (Marketingweek, 2011). For example: If you type in two words like “Web Design” in Google 70% of the results are video

In summary E-Commerce Product Videos increase sales and the likelihood of being found online while at the same time lowering bounce rates. E-Commerce video also increases the rate at which potential leads are converted to buyers. These are just a few of the ways online e-commerce videos can help promote any company’s webpage.