As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members (LinkedIn.com). The key word here is “professional network.” People and businesses come to LinkedIn not to play around, but to do businesses. It’s a place for professional work to be done by professionals. LinkedIn not only serves employees, but their companies as well.
Online Video Résumés: On your profile you can place a link to a video résumé. Being that LinkedIn is the largest professional network on the Internet, you need to differentiate yourself from the crowd. While LinkedIn is a powerful networking tool, having an online video résumé is an incredible way to standout from the crowd.
Here are a few supporting statistics about LinkedIn’s massive reach and having a video résumé on LinkedIn will differentiate you.
People signing up every day: With so much hiring going on it’s no surprise that professionals are signing up to join LinkedIn at a rate of approximately two new members per second. That’s 172,800 new Linkedin members every single day.
Big name connections: LinkedIn counts executives from all 2011 Fortune 500 companies as members. LinkedIn is also a place to share business oriented information, and to make those much needed business connections. With members from every fortune 500 company it’s a perfect place to meet and share with these corporations.
Corporate hiring: LinkedIn’s corporate hiring solutions are used by 82 of the Fortune 100 companies. That’s 82% of the Fortune 100 companies using LinkedIn in the hiring process. If LinkedIn’s hiring solutions can help these businesses, they can also be easily utilized for any small business. If you’re looking to hire, be hired, or to simply make more professional connections LinkedIn is the place to do it.
Recruitment: It has become a place for these companies to look for employees. LinkedIn use for recruitment grew from 80% in 2008 to 95% in 2009 (Source). Companies that have LinkedIn pages are going to use them to screen prospective employees before they ever meet or see them in person.
Facebook vs. LinkedIn: With a strong company or personal Facebook page it may seem wasteful to activate and maintain a LinkedIn account as well. But there are big differences between Facebook and LinkedIn. Linkedin is the place to get professional work done. Companies are using it more and more to screen employees before they ever meet them. People come to Facebook for fun during idle time. The key difference is that LinkedIn is a place for professionals, and professionalism.
In summation LinkedIn has proven that it’s not a fad, but has staying power. Online Video Résumés help you differentiate you from the crowd. With so many people signing up every day, big name connections and corporate hiring LinkedIn is a powerful, growing tool that any corporation should utilize.