How to Promote Your Videos Using Social Media

How to Promote Your Videos Using Social Media

Social media is the perfect way to promote your video and gain likes. As a video production company in Atlanta as well as a social media marketing agency we’ll be reviewing some of the methods we utilize ourselves to gain more views and increase our leads.

Publish your videos on Google+

While you might think that nobody is using Google+ this is quite the contrary. There are millions of Google+ users and this is an ideal platform for sharing your promo videos and web commercials. The viewer screen is large and the video quality is superb. Posting your video on Google+ also helps your viewers share the video easier and thus more likely to be shared.

Publish Your Video on Facebook

Over 800 billion minutes are spent on Facebook every month. WOW – if your promo video is not posted on Facebook you’re seriously missing out on some serious views. You can now use hashtags with Facebook so this is a easy way to organize your videos and help your content be found by other Facebook users.

Tweet Your Video

Once you’ve published your video on Facebook or Google+ you should also tweet that link on Twitter. Write a catchy, intriguing, or teaser tweet and send it our to all of your followers. You’re likely to get some major hits depending on your follower count and don’t forget to create a hashtag to organize your video tweets. Twitter users are typically viewing your tweets on a mobile device and it’s not uncommon for someone interested in learning more to venture to your website. Make sure you have a mobile optimized website or at a minimum a responsive website design if you decide to tweet your video.

Share Your Video on Tumblr

For those of you not familiar with Tumblr, it’s a micro blogging website. It’s growing in size and according to Quantcast there are over 5 billion page views per month! Needless to say, this is a spectacular and lively social media location for sharing your video content. When you post your video to Tumblr, write a detailed description of what your video is about. Include some tages for organization as well as a few hashtags for good measure, enjoy!

Pin Your Video to Pinterest

One of the fastest growing social media websites of 2012, Pinterest is sure to be an excellent place to share your e-commerce video or promo video. Sharing your video is simple. Using their pin-it tool you simply click the mouse and pit the video to your digital post-it board. A thumbnail will automatically be generated. Like you have previously, incorporate a description and include tags/hashtags. Another way for Pinterest users to find their way back to your website is to include a short url of your website.

Concluding How to Promote Your Video Using Social Media

When it is all said and done, it’s not enough anymore to simply have your video on your website. Video needs to be shared across as many online platforms as you can muster. The more opportunities potential leads have to watch a promo video about your products or services the more likely they are to discover your company and choose to purchase from you.

I don’t normally share my videos online, but when I do, I use social media websites. Keep sharing my friend.

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Top 10 FREE Social Media Channels For Your Business

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Social media is growing daily and there are certain places that you need to post your content in order to be successful. Here’s a quick list of the top 10 free social media channels you business can use to capitalize on this ever growing medium.

Social media marketing is being used by the powerful brands and it’s working for them.
The “Top 100 Brands” like Starbucks, Dell, and others use as many as 11 different Social Media channels to connect, market and communicate with their customers. Your company whether small or large needs to pay attention to this.

Your social media campaign messaging should be posted on Facebook, Google+, Twitter and LinkedIn. Modify your messaging to be relevant for each of the channels. This will help your posts be most effective.

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Your photo albums should be added to Flickr, Pinterest, and Instagram. Posting them here allows you to keep them organized and easy to share. There are also many search engine optimization benefits your images will receive as well when you include a description and tags.

Where to share your photos:

There are a lot of websites that you can share your videos. Overall there are only two that really matter – YouTube and Vimeo. These video sharing sites receive the most views and followers. It would be foolish to not capitalize on this powerful medium.

Monitor your social media impact and influence with Klout. Connect your different social media channels and you can see who is influencing you. You’re also able to monitor your influence on others based upon your “Klout” score. Enjoy!

These are just a few of the many social media channels you can post your content.

 Download our ebook – 34 Free Social Media Channels ebook for a complete list of top social media channels for business.

 

 

Why Your Business Needs A Facebook Business Page

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Facebook is an extremely powerful social media site when utilized for a business. Having a Facebook for your business can be very helpful in drawing new leads to your company’s website.

One reason is simply because of how popular Facebook is. The word ”Facebook” is the number one most searched term online, and number one most visited site on the world wide web. 4% of all internet searches are for the word “Facebook.” Facebook draws in a crowd, which is directly reflected by its page views. Facebook generates a staggering 770 billion page views per month. That’s almost 25.7 billion page views a day.

People enjoy interacting with their favorite businesses on Facebook. It’s because your company can interact with fans in a back and forth dialogue. This is called an interactive dialogue. Fans appreciate being able to comment, post and like their favorite businesses, and they especially like knowing that business appreciates them. They like to know that there’s someone on the other end of the internet who appreciates their input.

The more likes something has on Facebook the more money it will generate. It seems like everywhere I look there are ads saying “like us on Facebook.” This is because when people interact (like, comment, and post) with a business’ page those interactions lead a consumer’s Facebook friends back to the business’ Facebook page, and back to your business’ website. When people like something on Facebook they are supplying a free testimonial about how awesome whatever they like is.

Facebook should be utilized by all businesses because it’s so popular, people enjoy interacting with businesses Facebook pages, and because people will support businesses for free by liking, commenting and posting about that business.

Video Résumé on the World’s Largest Professional Network [VIDEO]

linkedin-marketing-resource

As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members (LinkedIn.com). The key word here is “professional network.” People and businesses come to LinkedIn not to play around, but to do businesses. It’s a place for professional work to be done by professionals. LinkedIn not only serves employees, but their companies as well.

Online Video Résumés: On your profile you can place a link to a video résumé. Being that LinkedIn is the largest professional network on the Internet, you need to differentiate yourself from the crowd. While LinkedIn is a powerful networking tool, having an online video résumé is an incredible way to standout from the crowd.

Here are a few supporting statistics about LinkedIn’s massive reach and having a video résumé on LinkedIn will differentiate you.

People signing up every day: With so much hiring going on it’s no surprise that professionals are signing up to join LinkedIn at a rate of approximately two new members per second. That’s 172,800 new Linkedin members every single day.

Big name connections: LinkedIn counts executives from all 2011 Fortune 500 companies as members. LinkedIn is also a place to share business oriented information, and to make those much needed business connections. With members from every fortune 500 company it’s a perfect place to meet and share with these corporations.

Corporate hiring: LinkedIn’s corporate hiring solutions are used by 82 of the Fortune 100 companies. That’s 82% of the Fortune 100 companies using LinkedIn in the hiring process. If LinkedIn’s hiring solutions can help these businesses, they can also be easily utilized for any small business. If you’re looking to hire, be hired, or to simply make more professional connections LinkedIn is the place to do it.

Recruitment: It has become a place for these companies to look for employees. LinkedIn use for recruitment grew from 80% in 2008 to 95% in 2009 (Source). Companies that have LinkedIn pages are going to use them to screen prospective employees before they ever meet or see them in person.

Facebook vs. LinkedIn:  With a strong company or personal Facebook page it may seem wasteful to activate and maintain a LinkedIn account as well. But there are big differences between Facebook and LinkedIn. Linkedin is the place to get professional work done. Companies are using it more and more to screen employees before they ever meet them. People come to Facebook for fun during idle time. The key difference is that LinkedIn is a place for professionals, and professionalism.

In summation LinkedIn has proven that it’s not a fad, but has staying power. Online Video Résumés help you differentiate you from the crowd. With so many people signing up every day, big name connections and corporate hiring LinkedIn is a powerful, growing tool that any corporation should utilize.

Social Media: Beyond the Sale

social-media-goes-beyond-sale

Melanie Romanaux, CEO of Somedia Solutions, Inc. will be writing a series of social media guest blogs for DCD – Complete Marketing Solutions. Her team provides social media training and social media management to medium-large companies all over the US while raising $20,000 this year for Stick it 2 Cancer. Get connected with her on LinkedInFacebook and Twitter – she loves to answer your social media questions!

Engaging Prospects in Social Media

Actively engaging in social media means that you are involved in your prospects’ conversations every day. If you are asking questions, answering their questions, sending useful and free information to help them solve a problem, or even just commenting about how their favorite athlete played last night, then you should be seeing the return on the time you have invested in those conversations.

Social Media is Active Networking

If you think about social media as active networking, for example think about the conversations you have when you visit the local chamber meetings, industry meetups, or educational sessions directed toward your target audience, then you already have an inherent understanding of return on these relationships. Business owners who are managing their own social media should approach it with the intention of building valuable relationships. I’ll walk you through who you should be connecting with and how to start the conversation with them.

You might ask, “Who do I build valuable relationships with using Twitter or Google+ or Pinterest?” Luckily these three social networks make it very easy to discover, connect with, and engage or converse with millions of people. There are three different groups you should be looking for and following:

  1. Prospects – these are people who will eventually purchase your product or service. They are in the right age range, gender, geographic location, have interests similar to what you offer, or even use a competing product.
  2. Influencers – this is a group of people who may or may not ever buy your product or service. What is important about this group, is the audience they influence. Their audience may be likely to purchase your product or service. You want to build relationships with your top influencers and get them to recommend your brand to their followers.
  3. Competitors – it is always smart to know what your competitors are up to. Did you know that you can actually list your competitors on Twitter without actually following them? This is a good way to keep your fingers on the pulse of what they think is relevant to your audience. However, the best thing you can do is watch for complaints about your competitor – find opportunities to swoop in and save that prospect’s day!

Connecting on Social Media is Like Connecting at Networking Events

Let’s take a look at how a live networking conversation might go:
When I walk into a networking meeting, I usually do a lap around the room, waving to people I do and do not know, and observing who is talking with whom. If I do know someone, I will start up a conversation and, when it feels natural, I’ll ask them if they know anyone in the room I should talk to. I might be more specific and ask if there is anyone who might need my services, or could solve a problem I am having. If I’ve explained my business and who would make a good referral well enough, the person will introduce me to someone new who will fit into one of the first two groups – prospect or influencer.

I love a warm introduction to a prospective or influential person. They usually trust me right off the bat because they know the person who introduced us and they are much more open to hearing what I have to say. What impresses them more? I ask them to tell me about their business. I will do my best to think up an opportunity right on the spot and hand them a physical introduction with a card (I carry around my favorite businesses’ cards with me). Before I know it, they are usually asking me about my business and how they might help me.

Can you imagine the above scenario playing out on Twitter? Since I have been using Twitter to build my own relationships, this feels like second nature to me. The conversations I have on Twitter are almost exactly like the ones I have in real life. They are authentic conversations, the person and I come to trust each other, and then we want to bring each other business because we actually like each other.

The key, in live networking and in networking with social media, is to start the conversation.

Now, networking in person isn’t easy for everyone, I myself get nervous when I don’t know anyone at all, so I realize it may not come as naturally to everyone. There are a few things to know about Twitter, which might make it easier to reach out and say hello.
1. Twitter is a public website, it’s tweeters are aware that (in many cases) their profile and tweets are public, and therefore they expect random people, companies, or groups to follow them and talk to them.
2. Not only do tweeters expect to be discovered, they WANT to be discovered! They want to be heard and recognized, so listen to them and recognize them!
3. Twitter culture is different from that of Facebook and LinkedIn, and they use a different language. Get used to it, speak to them in their language, and they are more likely to talk to you – and about you.

Quick Social Media Tip for Twitter:

What do I say when I tweet someone I have just followed for the first time?

Start with hello! Is there something in their profile that interests you? Maybe you are both runners – sports are an easy thing to talk about at first. Maybe they are in the same area, involved in the same groups, or they know someone you know. “How do you know @soandso, they did a great job on my new website!” See what I did there? I just introduced myself, but referred to (and tagged) someone we both know, creating instant credibility and trust, especially if @soandso replies that my new connection and I should meet.

If you do not have a natural way to join their conversation right off the bat, wait! Research them: what is on their LinkedIn profile, who else do they know, what do they tweet about? When it feels natural to jump into their conversation, do so. On the other hand, you might ask them a question. If I am tweeting on behalf of a personal training client, I might ask a targeted prospect what they enjoy most about their workout. By not asking a salesy question right off the bat and by showing genuine interest in their tweet, they might ask me about my client’s gym in return. Then, it is easy for me to invite them in to try a whole week/month for free. When they come to visit, my client will ask them to please tweet about their experience.

If you have real conversations with real people, you will start to develop real relationships. If that person comes into the gym and my client’s gym rocks it out, my client will hopefully gain a new member and therefore add to her bottom line. It’s a little more technical than making a phone call, but the principals are the same.

Feeling the need to practice reaching out and starting conversations? Start with me! Follow me on twitter: @MJRomanaux and my company’s twitter: @SomediaStrategy. Introduce yourself by saying hello in a tweet and then, if you’d like, ask me and my team your social media questions. We answer pretty quickly and we may even include you and your question in our upcoming video series.

Stay tuned for my next guest blog for DCD – Complete Marketing Solutions. I’ll be talking about building relationships and making sales when you’re outsourcing your social media.

3 Mistakes Marketers Make Using QR Codes And Their Solution!

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The QR in QR codes stands for “quick response.” They have been implemented so people with smartphones can scan them and be lead straight to company webpages, contact information, or informational pages.  Based on a survey of 138 companies, there were 13 times as many QR code scans in December of 2010 as there were at the start of the year (BeQRious, 2011). With the rise of smart phone in general, anyone could potentially have a QR code scanner in their pocket and it’s no wonder people have been utilizing them.

Naturally businesses have been trying to market their products using this technology but there are a few common mistakes that nullify QR codes that can be easily avoided.

3 Mistakes in QR Code Marketing

Bad QR Code Placement: The first thing to think about when producing QR codes is placement. It needs to be easily accessible, where someone has time to take the picture and scan the code. People don’t want to feel rushed or like they’ve missed out because your code’s in the wrong place. You do not want to put your QR code on a billboard next to the highway that people are driving 75 mph by. This completely defeats the purpose and your condoning using mobile devices while operating a motor vehicle. Bad idea.

Lack of mobile optimization:The second is not having a landing webpage that’s mobile optimized. This means that people are scanning the QR codes on their phones, just like they’re supposed to, and being led to a webpage they can’t even read well on their phone. (This feels like a slap in the face to me, and pointless) Every QR code should lead to a mobile optimized website and directly to your product, service, video, or whatever you’re offering them. You also need the website you’re leading people to to be fun and interactive. If your QR code leads to a white background and a paragraph of blah, people aren’t going to be impressed. Make it fun and interactive; a mobile optimized short video about your product is a great way to keep people interested and convert

Using Non-Trackable URLs: Thirdly, the URL code contained with the QR code should be short and trackable. Sp often marketers use the same URL for each location. This is a major pitfall. Using a unique URL for each QR Code location makes it so you can see direct ROI and performance based upon location and placement. Using the analytics from each QR Code location tells you how well it’s performing. You can adjust the location, placement, and duration of a advertisement in order to maximize your ROI.

Excellent QR Code Placement

 – David went to Target…
“When I went to Target, I knew that Noah was writing this article. I stumbled upon a coffee maker that I thought looked pretty awesome. I’m more of an expresso drinker myself however I’m always interested in great marketing and advertising. This is a perfect example of how to use QR Codes effectively for marketing.”
  1. Placement: The advertisement was in the center isle, plenty of space to hangout and scan the QR Code and read the signage.
  2. Display: The display is at eye level and overall looks good and inviting.
  3. QR Code: The code is placed at a comfortable level for easy scanning.
  4. Landing Page: Once you scan the QR Code, you are taken to Target.com’s mobile webpage displaying the product with information.

QR Code Placement Tips:

I would like to see the link go to a mobile optimized video review or product video. This would better explain everything so I don’t have to read text and I can see how it works.
Below are some photos of the QR Code experience:
Coffee Maker DisplayCoffee Maker Display with QR CodeCoffee Maker Display with QR Code [Larger View]Target.com Mobile Optimized Website for QR CodesTarget.com Mobile Optimized Website for QR Codes [Part 2]


QR Code Marketing Summery

With the potential QR codes have it’s smart to make sure you’re not making one of these mistakes. In summation have your QR codes lead to a mobile optimized site, keep the URL’s trackable and unique, maintain an interactive website that’s interesting, and remember to think about placement when producing QR codes.

I like this QR code because it’s on a beer can. I can just imagine someone walking around a party doing all of the advertising for their favorite beer while having a great time with their friends.

[INFOGRAPHIC] Social Media Marketing Re-Explained

The photo that has spread across the internet with a viral effect is an effective way of explaining social media for anyone. We will go point by point and explain in further detail what this all means.

Facebook: “I like Donuts” Facebook is a social networking website that gives an impression of who people are based on what they like, who their friends with, and what they do.

 Foursquare: “This is where I eat donuts.” Foursquare.com is a website where you and your friends tag different places or businesses they like. The idea is that foursquare.com makes recommendations on what you and your friends like in order to try and service you based on your needs. The main goal of Foursquare.com is to connect people through the internet, based on their common needs.

 Twitter: “I am eating a Donut” Twitter is where people can post (tweet) what they’re currently doing and their followers will be instantly informed. This is an interesting idea because Twitter is all about reposting (retweeting), “favoriting,” or replying to what other people have already put up. There has been a big surge in the growth of small businesses using twitter as a snowball effect to get their names out there.

Instagram: “Here’s a vintage photo of my donut” Instagram is where people take photos on their iPhones, customize the photo, and then send it out to Facebook Twitter or Flickr. It’s an attempt at  customizing photos and sharing them.

Youtube: “Here I am eating a Donut” Youtube is a website where people post their videos and they can make their way to Facebook and other social media networks through Youtube.

Linkdin “My skills include eating a donut” Linkdin is a social networking website people can post their resumes and job skills on in order to make connections in today’s business world.

Pinterest: “Here’s a donut recipe” Pinterest is a website where people post things they like, in the form of pictures and videos. It is similar to Twitter except that it is mainly photo and video based.

LastFM “Now listening to donuts” Lastfm is where people post what they’re currently listening to from the website on the website. It’s like listening to internet radio, and telling people what you’re listening to at the same time.

GooglePlus “I’m a Google Employee who eats donuts” Google+ is a social media network with a  focus on the different circle friends can be categorized in. This is interesting because it lets you personalize where your friends go in a concise and clean manner.

Sources: last.fmplus.google.comfacebook.comtwitter.compinterest.comlinkdin.com,youtube.cominstagram.comfoursquare.com

10 Social Media INFOGRAPHICS | ROI Analytics Tools Cost

Infographics tell an amazing amount of information in a simple and easy way. We can remember this information a lot easier as well. We have compiled 25 social media and marketing infographics for your education and reading pleasure! What is even more powerful is conveying your information in an info graphic video production. Using motion graphics videos is an extremely engaging way to tell your message. You can find more information about animated graphic videos by our Atlanta video production department here.

Social Media Infographics:

  1. 60 seconds in Social Media
  2. Key Statistics Of The Top 5 Social Media
  3. Social Media Monitoring Tools
  4. Small businesses and social media use
  5. The Science of Social Timing – Timing of Social
  6. Social Media Analytics
  7.  The ROI of social media
  8. 60 Seconds of Social Sharing
  9. The Social Media Marketing
  10. The Real Cost of Social Media Marketing

Infographic: 60 seconds in Social Media

Social Media in 60 Seconds

 

 Infographic: Key Statistics Of The Top 5 Social Media Sites

Key Statistics Of The Top 5 Social Media Sites

 

Infographic: Social Media Monitoring Tools

Social Media Monitoring Tools

 

Infographic: Small businesses and social media use

Small businesses and social media use
Small businesses and social media use

 

Infographic: The Science of Social Timing – Timing of Social Networks

The science of social timing
The science of social timing

 

Infographic: Social Media Analytics

Infographic: Social Media Analytics
Infographic: Social Media Analytics

 

Infographic: The ROI of social media

Infographic: The ROI of Social Media
Infographic: The ROI of Social Media

 

Infographic: 60 Seconds of Social Sharing

Infographic: 60 seconds of social sharing
Infographic: 60 seconds of social sharing

 

Infographic: The Social Media Marketing Roadmap

Infographic: The Social Marketing Roadmap
Infographic: The Social Marketing Roadmap

 

Infographic: The Real Cost of Social Media Marketing

Infographic: The Real Cost Of Social Media
Infographic: The Real Cost Of Social Media

 

 

 

 

Atlanta Marketing Company Explains Inbound Marketing

What is Inbound Marketing?

Inbound marketing is a marketing strategy that focuses on getting found by prospects. It centers on three main marketing tactics: content marketing, SEO (Search Engine Optimization) and social media marketing. Inbound marketing is basically integrated marketing; connecting lots of different marketing methods together to create a stronger presence online.

One of the greatest benefits of inbound marketing is that it works to reach a highly targeted audience. It goes after someone who is already interesting in your product/services. Outbound marketing involves sending out mass messages to a broad audience. Inbound marketing focuses in on your best opportunities.

Why is Inbound Marketing the Best Option in a Recession?

As the economy slows down, companies are turning to Inbound Marketing because it is a more efficient way of allocating marketing resources than traditional, outbound marketing.

Three ways Inbound Marketing improves the efficiency of traditional marketing are:

  1. It Costs Less – Outbound marketing means spending money; either by buying ads, buying email lists, renting huge booths at trade shows etc. Inbound Marketing means creating content and talking about it. A blog costs nothing to start. A Twitter or Facebook account is free, too. All of which can draw thousands of possible clients to your site. The marketing return on investment from inbound campaigns is higher.
  2. Better Targeting – Techniques like cold-calling, mass mail and mass email are all poorly targeted. You’re reaching out to individuals because of one or two common qualities in a database. In Inbound Marketing, you only approach people that demonstrate an interest in your content, so they are likely to be interested in your product.
  3. It’s an Investment, Not an Ongoing Expense – When you buy pay-per-click advertising on search engines, its value is gone as soon as you pay for it. In order to maintain a position at the top of Google’s paid results, you have to keep paying. However, if you invest your resources in creating quality video content that ranks in Google’s organic results, you’ll be there until somebody displaces you.

Facebook Sweepstakes Status Update

Facebook Sweepstakes Status Update

We have been running a sweepstakes on Facebook for the past month.  We not only wanted additional fans but a way to reward our current fans with a gift.  We decided to give away a $50 gift card!  The winner could choose one gift card from one of these three options: Apple, Best Buy or Nordstrom.  So far it has been an extreme success!  We have increased our fan base by 90% nearly doubling our Facebook fans.  Starting at 182 fans and then a day before the end of the contests a steady 344 awesome fans!

We designed a custom Facebook sweepstakes template for the landing or welcome Facebook tab. We integrated a fan gate into the Facebook template in order to gain fans. Existing fans and new sweepstakes fans, we captured their information for the contest using a simple contact form. Once fans entered the sweepstakes they had the option to share the sweepstakes opportunity with all of their friends. Our Facebook profile picture was updated to reflect the sweepstakes and alert or existing fans of the exciting possibility of winning.

With all that said and done, the sweepstakes on Facebook was a huge success for us. Growing our Facebook presence is important as well as keeping our existing fans happy.