Is Freshness an Important SEO Signal for Website Content? [VIDEO]

Is Freshness an Important SEO Signal for Website Content?

The simple answer is yes. There’s no question that freshness is important for the success of your website. We’re talking about fresh, new website content that’s relevant to your niche market. Unfortunately, there are no shortcuts such as the repurposing of existing content with a few rewrites here and there.

Repurposing existing content won’t produce the desired results, nor can it perform in this highly competitive marketplace. You need something that’s effective, something that sends a recognizable and powerful signal to the search engines. And, that something is freshness.

How Time Consuming is This Process?

This is a common question. The creation of new content is time consuming since a careful analysis of existing content needs to be completed prior to the development of new content. Atlanta content marketing has to be very carefully crafted in order to achieve the desired end result. Whether we like it or not, unique, fresh content is an ongoing SEO process that will deliver ROI plus bottom line results. And frankly, bottom line results is what it’s all about.

Simply put, fresh written content sends a signal to search engines alerting them to the fact that there’s new information. It’s a key component of today’s powerful search engine optimization tools. (SEO), brand building techniques and website growth. This provides a means to increase your website traffic, attract new customers, and new local customers. It’s simply not something that you cannot afford to ignore.

How Does Freshness Send a Signal To Search Engines?

It may seem confusing at first, but the evolution of SEO content marketing offers so many positive advantages. It’s part of what we call pull marketing vs. push marketing. That SEO process gives you the distinct advantage of attracting customers/clients with a powerful, but subtle approach.

As an Atlanta content marketing company, we can carefully fine tune your targeting needs with a great deal of precision regardless of your business niche. We utilize the very latest available technology, and we also stay on top of the latest trends in order to propel your company and your brand to the top.

When you have a moment, you might find this YouTube video helpful.

How to Optimize Online Video Content for Search Engines (and Viewers)

how-to-optimize-video-for-search-engines

Online video content is still in its early stages, and many people are confused about how to best use video content so that it will engage viewers and rank high in search engines. Video Search Engine Optimization is still a new field, but there are some basic principles that you can follow and tips you can incorporate when creating and marking content. Here are 5 ways that you can optimize your online video content for viewers as well as search engines.

How to Optimize Online Video Content:

Create Video Description

  • One thing to note is that unlike text, web crawlers can not crawl the actual content of the video itself. This is why it is important to create descriptions that clearly describe the video, while remembering to incorporate key words that users are actually searching for.

Use Video Tags

  • Another thing that it is important to use when working on video SEO is to remember to properly use meta data tags in your video. Make sure to use tags that properly describe the video, and that focus on the type of traffic you are trying to attract. A good marketing agency can help you do this well, and teach you the more subtle secrets.

Create Interesting Content (not boring)

  • Create interesting content that both informs and entertains viewers. Work with a good video production company that knows how to create quality content, and has the equipment and resources to do so. Good video SEO is useless if viewers are turned off by shoddy content and boring videos. You want something that is interesting to look at and leaves the viewer with new information.

Simplify Your Message in Your Video

  • Make sure the content has a clear simple message. People usually only remember the last few and first few minutes of what they hear, read and see, so keep it short and simple. Most people are only likely to remember a few main points, and are unlikely to remember every small detail. Focus on what is important.

Make an Obvious Connection with Your Brand

  • Make sure the message is relevant to your company and your brand. It’s worthless to you if a video goes viral and no one can connect it to your company. You want to do more than just leave people with something to remember. The most important thing you want them to do is remember you and complete a call to action. Many successful memorable ad campaigns were really worthless because the brand was unclear. Remember the Darth Vader kid from the 2011 Super Commercial? Remember what brand it was for?

Conclusion

The best online video marketing comes from creating high quality content that relates to your brand and uses good descriptions and meta tags to appear high in online searches for relevant keywords. You’ll be off to a great start if you also incorporate these video optimization tactics when you’re creating an inbound marketing campaign.

[hs_action id=”10231″]

5 Ways Using Local Keywords Can Help Increase Search Engine Ranking

You probably already know how important selecting the right keywords can be. But did you know that choosing local keywords can help your website rank faster and improve your location? Here are five ways using local keywords can help increase your search engine ranking.

1. Customers Who Think Local, Search Local

Whether your business has a physical location or is just online, adding a local flair to your SEO keywords is really important. Why? Customers often think local when trying to locate the perfect product or service to meet their growing list of needs. More often than not, they will include a city with their search. (Example: Atlanta Video Production.)

2. Using Local Keywords Narrows the Pool

If you have a local business, you probably feel that your competition is the guy down the street… not the guy three states away. By adding local search terms to your content, you are assuring that you are grouped on a search engine page with your closest competitors and not those across the country.

3. It Provides More Information About You

When you add local keywords to your website content, your customers can be sure they know where you are. Mentioning the roads, landmarks, schools, and businesses that surround you are also a great way to show off your town pride, which consumers love.

4. Some Keywords Are Less Saturated

Another great reason to add local keywords is that some keywords just have far less results than others. This allows you to rank higher on search engines faster, due to a lack of competition. One great example of this method is often companies that choose to add content including keywords for each small suburb near them.

5. Neighbors Like to Work Together

By adding local search keywords to your website, you are letting your neighbors know where you are. Many times, this often leads to additional word of mouth or collaboration with other firms, which can be a beneficial strategy for your business. However, these new friendly neighbors may not have known you exist without finding you via a local keyword search online.

There are a multitude of ways that using local keywords can help your business. While these are just a few, adding neighborhood, suburb, city, town, county, or other data to your SEO marketing should be a part of your ultimate marketing strategy.

[hs_action id=”10145″]

5 Simple Ways You Can Optimize Your Content for Search

5-ways-to-optimize-your-content-for-search

There is a lot of focus placed on search engine optimization (SEO) for website content these days. And rightfully so. Without including carefully worded content that pleases search engine algorithms, it can be incredibly hard for your website to show up among the pages of listings on a particular topics. Here are five simple ways you can optimize your content for search.

#1: Think Like a Searcher with Keywords

Having search engine content that is optimized for a keyword nobody is looking for is useless. When deciding on keywords related to your website, think like a searcher. If you were a customer or reader, what would you type into the search engine to find out information? Web searchers generally have a specific need driving them to a search engine (such as Google) and it pays to understand and incorporate similar keywords into your content.

#2: Remember the Long Tail Keyword

Long tail keywords generally include extra descriptive words and are more related to a phrase. For example, a dentist in North Carolina might use the long tail keyword of “Children’s Dentist in Charlotte, NC” instead of the single keyword “dentist.” In fact, it is often easier to rank with long tail keywords instead of just single keywords, as they are much more descriptive. Long tail and shorter keywords can even both be blending in the same piece to help rankings.

#3: Use Stop Words to Make Content Flow Naturally

One of the biggest mistakes website owners make with content is using unnatural sounding language when incorporating keywords. Using “stop words” does not usually affect the way a search engine reads the content piece, but still makes it easy for someone to read. Example? Shoe stores in Houston versus Shoe store Houston.

#4: Remember to Use Keyword Rich Headings

Search engines thrive on interesting and informative content. This includes scanning designated heading tags for keywords. Use the heading tags (H1, H2, H3) in your content with your optimized keyword included.

#5: Do Not ‘Stuff’ Your Content with Keywords

Finally, the last thing to remember when optimizing your content for search engines is to not overdo it. Generally, one keyword use per 100 words is sufficient enough to be found but not enough to cause the search engines to consider your content spam.

[hs_action id=”10145″]

5 Ways To Get Started With SEO Today!

content-curation-new-marketing-seo

Search Engine Optimization is a cost effective way to increase your inbound marketing results. Since you’re just getting started there are a few things that you need to consider. These steps won’t work unless you work on them each week. SEO is not a setup and go strategy. SEO is a setup and go and keep going strategy! However, once it’s working, it can surpass all of your other marketing efforts.

1. Define Core Concepts
Create your plan. What are you trying to rank for? What keywords are relevant to your products and services? How are people finding the site right now? What am I ranking for in the search engines currently? Make a list and check it twice. Create your plan and strategy now, so that you don’t get lost later.

2. HTML Analysis
It’s time to open up your website’s inner workings and review the code. How the code is written not only effects how your viewers will see your website, the code directly effects how search engine robots will view your site. If the code is a mess, disorganized and just plane ugly, the bots are not going to like it. There are also important HTML tags that impact search results. Here are just a few that you need to include:

H1 – Title tag
H2 – Subtitle tag
ALT – Attribute tag for images
Strong – Bold important copy

3. Keyphrase Competitive Analysis
Don’t just look at your website, look at your competitors. If their website is ranking well, odds are they know what they’re doing. Visit their site and review how they have their content organized and stay up to date. This also means that you will need to incorporate what you find into your own best practice only SEO strategy.

4. Site Content
Update your website content! Create new content, revise past content, prepare new content. Search engines like GOOGLE absolutely love fresh, relevant content! Use your keyword strategy that you developed from the start and create some amazing content.

5. Meta Data
After years of being meaningless, Meta Data tags are once again relevant to SEO strategies. Since the search engines have become more and more sophisticated they can now utilize this information you provide once again. Don’t put a bunch of nonsense keywords in there or else you’ll be penalized. Keep it on target and you’ll destroy the Death Star.

6. Google Analytics
Did I say 5 tips? I meant 6 tips 😉 Google analytics is really amazing. This offers you a vast amount of data of your visitor’s activity. Utilize this information for fine tuning your content calendar and SEO efforts to see what’s working and of course, what’s not.

I hope you have enjoyed this article and have found a plethora of information. Please feel free to brows around the site and leave a comment if you like. Share this with your friends and you will receive happiness in the life to come!

How And Why Content Curation Is Important To Marketing

Content curation has become and is becoming the most effective way for businesses to market themselves on the internet. Content curation is a process comprised of finding, organizing, and sharing online content through multiple mediums and outlets. Proper content curation utilizes social media, sharing, pinning, tweeting, liking, commenting and posting the content in order to get it out to as many people as possible.

The idea is that with social media connections the content will start to snowball bringing more and more website visitors back to the business’ original site. Everybody knows that a website with a lot of visitors is a website that can potentially generate a lot of money. Obtaining loyal website visitors can be hard, because every major brand has a strong website. With so many corporations with websites, more and more businesses are looking to produce and manage their own online content in today’s up to date internet community.

Schedule Your Posts:

Sites that can regularly provide beneficial content are most successful. Scheduling a date and time for content publication can be huge, just as important as making sure that your content is relevant. Be sure to post with frequency and make sure what you’re putting up is up to date.

Publish Trustworthy Material:

Make sure your information is relevant to your audience, and original. This means writing and producing your own stuff, or hiring an inbound marketing team to do it for you (DCD cough cough). It’s always smart to obtain feedback about your content to better tailor it towards your audience.

Use Social Media to Promote:

Promote good content online with social media. Repost through Facebook, Twitter, Pinterest, Instagram and any other social media sites. Award good content that you find online with your social media approval. Hopefully your online kindness will be recognized and this will help establish your company as a “good guy” online.

It’s as if the need for instant gratification is spurring internet surfers to the information they want at an increasingly fast pace. The need for good content is definitely there because of the ease of access on the internet. Google’s indexing weeds out pages with high bounce rates, and short page view times, so they’re helping promote good information on the web.

In the end it’s all about the content you can produce, and how many loyal visitors you can earn. With smart content curation that provides scheduled updates, trustworthy material, and social media optimization any business can flourish.

[hs_action id=”12028″]

How Website Videos & e-Commerce Videos Increase Leads & Sales

When you talk to an Atlanta video production company, they most likely will explain to you how amazing video is for your business. The same goes if you talk to a newspaper company which is trying to tell you that they have the best advertising demographic. With that said, we are going to explain how a video on your website can increase leads and ultimately increase sales.

E-Commerce Website Videos:

According to a study by Internet retailer, using an e-commerce video on your website to display a product increased sales by 44%. Shoeline.com recorded these results and here’s what they had to say “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009). This is one powerful example of how simply adding a video to the product page of their website, they were able to dramatically increase sales conversions with video on their website.

Give your clients confidence with video:

According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. A majority of people would agree that if they understand more about a product or service they will feel assured that what they are purchasing is right for them. Making an e-commerce product video explains a vast amount of information in a quick and easily consumable matter.

Videos on websites are viewed… a lot:

When a video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012). Every time a potential client or lead watches an e-commerce video about your product or service, the more information they will learn. The better educated your client is regarding your product, the more likely they are to purchase a product from you and feel good doing it!

Video communicates best:

The majority of communication is with body language. Do a simple test, next time your needing someone’s attention, don’t speak – wave your had – what for them to come over and then speak. See, here is a perfect example about how when you’re on the phone or communicating via e-mail, body language its lost. This is not the case if you have an e-commerce or website video, featuring you product or service. Don’t let important features and benefits get lost because of a lack of communication. Produce an e-commerce video and get your sales and leads increasing! Below is an e-commerce video we filmed, edited and put online for you to enjoy. Quick, simple and descriptive are how videos on products or services should be.

Find additional resources regarding e-commerce videos @reelseo.com

Atlanta Marketing Company Explains Inbound Marketing

What is Inbound Marketing?

Inbound marketing is a marketing strategy that focuses on getting found by prospects. It centers on three main marketing tactics: content marketing, SEO (Search Engine Optimization) and social media marketing. Inbound marketing is basically integrated marketing; connecting lots of different marketing methods together to create a stronger presence online.

One of the greatest benefits of inbound marketing is that it works to reach a highly targeted audience. It goes after someone who is already interesting in your product/services. Outbound marketing involves sending out mass messages to a broad audience. Inbound marketing focuses in on your best opportunities.

Why is Inbound Marketing the Best Option in a Recession?

As the economy slows down, companies are turning to Inbound Marketing because it is a more efficient way of allocating marketing resources than traditional, outbound marketing.

Three ways Inbound Marketing improves the efficiency of traditional marketing are:

  1. It Costs Less – Outbound marketing means spending money; either by buying ads, buying email lists, renting huge booths at trade shows etc. Inbound Marketing means creating content and talking about it. A blog costs nothing to start. A Twitter or Facebook account is free, too. All of which can draw thousands of possible clients to your site. The marketing return on investment from inbound campaigns is higher.
  2. Better Targeting – Techniques like cold-calling, mass mail and mass email are all poorly targeted. You’re reaching out to individuals because of one or two common qualities in a database. In Inbound Marketing, you only approach people that demonstrate an interest in your content, so they are likely to be interested in your product.
  3. It’s an Investment, Not an Ongoing Expense – When you buy pay-per-click advertising on search engines, its value is gone as soon as you pay for it. In order to maintain a position at the top of Google’s paid results, you have to keep paying. However, if you invest your resources in creating quality video content that ranks in Google’s organic results, you’ll be there until somebody displaces you.

How To Be Found More Easily On Google Using Video

video-seo-search-optimization-on-google

All businesses have websites these days, and being noticed out of the lineup can be difficult. The first step to learning how to be found more easily on Google is having websites properly indexed in Google, if you can be found here you’re off to a good start. Blogging can also be vital for being found on search engines. Aside from these two methods, there is an even better way.

How To Be Found More Easily On Google Using Your Promo Video:

There’s a new pattern to how people find websites and information. This pattern involves a transition from YouTube, to Facebook and Twitter, and finally to where we all want to be Google. Step one is putting up a video on YouTube. You could produce a promotional video, or educational videos. Everybody in Atlanta uses promo videos featuring the great things about their companies. The next step is to continuously upload new YouTube videos as educational videos for you clients. As the new videos go up people will receive social alerts taking your video from YouTube to Facebook and Twitter and finally to Google, where you want it. Google looks at YouTube heavily, and they will find websites with YouTube videos before ones that do not. This is a way Google kind of skips the Facebook and Twitter phase of this cycle, but there is still an exponential growth if the video is posted on Facebook and Twitter.

What Video Means To Your Businesses’s Marketing

What does all this mean for businesses? This means a consistent YouTube channel that is going to produce those much needed educational videos to keep the buzz going about your product. For example: say I opened a Yarn company tomorrow. The best way to get word out there about your product would be inbound marketing through YouTube subscribers, this means producing those educational YouTube videos that are going to be followed. DCD is an Atlanta based inbound marketing company that can help get your business into this cycle, and ultimately found on YouTube.

Smartphone Video Optimization Marketing to Increase Sales

Video SEO, Search Engine Optimization

People are buying and using Smartphones in exponentially growing numbers. Video optimization is a growing need for internet marketers. Social networking is the fastest-growing category among app users and mobile users growing two hundred and forty percent for the app users, and ninety percent for the mobile users.

People are at an exponentially increasing rate using their apps and mobile devices to stay connected to their friends. People want to stay in the loop and know what their friends know, say, do, and buy. The fact that people are using mobile devices in order to stay connected shows that people want to buy how other people buy.

Currently “Video Streaming makes up for thirty nine percent of all mobile traffic (HubSpot).” The fastest growing category for Smartphone users is social networking, and 39% percent of all mobile traffic is made up of video streaming alone.

Smart phone video marketing optimization should include linking videos so they can be easily viewed from a Facebook or Twitter post. People want to watch videos on their Smartphones. Personally I want people to see my Smartphone in action, and this means a bigger and better screen. I not only want to show off my phone, but I want my phone to be able to show itself off. This means HD videos I’m watching through my Smartphone. Overall I just want it to look good, which naturally leads to previewing and testing online videos through smaller screens. Also uploading these videos to YouTube is only going to increase the number of views. YouTube in conjunction with social media usage can greatly increase the odds of a lot of views for your videos.

We have recently written a three article  part article about how to estimate the cost of video production. As an Atlanta video production company, we are dedicated to creating high-definition HD video productions in Atlanta. For more information please visit our new articles and other blog entries.

Smartphone Video: Zack Morris and his famous mobile phone.


Video Marketing Increases Sales for Products with Videos

video-search-optimization

Increasing sales for products with videos is a marketing challenge. Customers want to see your product in action on film. They want the satisfaction of watching someone interact with it. I myself as a potential customer have watched videos on Zappos.com of all different types of shoes. When I could see someone physically handling the shoe in contrast with their surroundings, I was able to more easily decide what product I wanted. If you believe in the durability and quality of your product then putting videos of that product online will only start the ball rolling. When looking for a new pair of shoes I wanted the peace of mind that comes with seeing something moving in action on video, versus a sample picture of what it looks like. It doesn’t matter how many angles you use to show different sides of a product, the product will always be more attractive through a video lens.

Statistics Prove An Increases Sales for Products with Videos

There is an increase in demand for video marketing. “Zappos reports a 6% to 30% increase in sales for products with video.” Products with videos will sell more than products without. “With proper optimization, video increases the chance of a front-page Google result by 53x.” Conversion rates have also dramatically increased in conjunction with the proper use of video marketing. With video search engine optimization anyone searching Google will potentially be fifty three times more likely to find your website. By using the same video search engine optimization your business could experience the same six to thirty percent increase in overall sales if you use marketing videos for every product.

Video Viewers Stay On Your Website Longer With Video

Retail site visitors who view videos stay two minutes longer on average and are 64% more likely to purchase than other site visitors who do not view videos. All of these factors could lead to a positive feedback cycle much like a snowball going down a hill with sales as the small piece of snow that continuously builds as the amount of videos per product builds.

58 Percent of Americans Have Researched A Product or Service Online

58 Percent of Americans Have Researched A Product or Service Online

According to a study by Pew Internet Research Center 58% of Americans have Researched A Product or Service Online.

DCD is committed to sharing information that helps local businesses flourish. So let us tell you what this study means and how it impacts your business.

 

Nearly six‐in‐ten adults (58%) have done research online about the products and services they buy, and about a quarter (24%) have posted comments or reviews online about the things they buy. People use Search Engines like Google, Bing and Yahoo to find what they’re looking for and many then share this information with their peers. Obtaining 58% more costumers through your website can seriously impact your sales. Combine that with the increased use of social media websites like Facebook and Twitter it is even easier to share positive or negative reviews and comments regarding your products or services.

 

Ask yourself two questions:

  • Are people finding my website online?
  • Do I know what people are saying about my product or service online?

Here are two solutions you can implement to capitalize on the latests trends effecting business:

  • Optimize the content on your website for both customers and search engines.
  • Leverage social media sites to assist your customer service efforts neutralizing negative feedback with positive support.

If you still feel you need an extra boost, you will be thrilled to know that we offer special search engine optimization and social media campaigns just for you.