Product Videos & SEO Leads to In-Store Sales

It’s proven that being found through search engines leads to more leads, conversions, and therefore sales. Product videos or videos that detail a product explaining, and demonstrating how it works, can have especially effective results. In general, website visitors who view product videos are 85% more likely to buy than visitors who do not (Internet Retailer, April 2010). Therefore every business wants to be found on search engines. This is especially important if you are an Atlanta area based company seeking a trusted Atlanta Video Production company partner.

Example Product Video for Atlanta E-Commerce Company

Videos Can Result In Top Search Engine Rankings

Google is the most popular search engine. Every business wants to be number one in their industry on Google. Video not only leads to more sales, but video can also lead to a higher rank on Google. Videos appear in 70% of blended search results on Google. This means that when any internet user Google searches two terms that go together or are “mixed” like say “video production” or “Atlanta video production” 70% of the time videos will appear as the first option. Basically, if there is video available for those key words, then video will show up first 70% of the time. In the end video takes precedence on Google. If you want your business to show up on Google, and become the online expert in your field video is one of the best ways to get there.

Product Videos or Promo Videos Can Result in Increased In-Store Sales

Having product videos or promotional videos and being found online can also be very affective in getting people in your store and therefore increasing in-store sales. eMarketer reports that for every dollar spent online, $3.45 is spent in-store (eMarketer, February 2008). Online sales and product views lead to more money being spent in-store as well as online. Shoppers want to be able to research products instore before they go online to buy. In Q1 of 2012, 45.9% of US online shoppers researched products in-store before ultimately purchasing online (eMarketer, 2012).

In summary any business can prosper with a strong website design, product or promo videos, and strong product oriented pages. If your business isn’t getting the most out of the internet the competition is. It’s time to be found on Google, and to start attracting promising leads using video.

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David Caron

Founder & CEO at DCD Agency
David Caron is the Founder & CEO of DCD Agency, a video centric inbound marketing agency in Atlanta, GA. He's passionate about helping businesses grow by leveraging video content within inbound marketing campaigns. David and his Agency have created award winning videos and websites and have been trusted by Fortune 500 companies, universities, small businesses and companies just like yours as an extension of their marketing department. Connect with him on Twitter @DavidCaronDC.
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