43 Mobile Web and Mobile Device Statistics That Will Blow Your Mind!

mobile web mobile device statistics

Ever wonder if your company should have a mobile presence? Look no further, here are 43 mobile web and mobile device statistics that will blow your mind! We have complied these mobile statistics from a series of infographics we have gathered. Enjoy using them in your next report to stimulate some action around your mobile web presence. The mobile statistics in this post include a wide range of industries. These include retail, e-commerce, payment processors, and advertising. Share the stats that you find most interesting by clicking “Tweet This Stat!”

In the U.S. mobile commerce revenues totaled $6 billion at the end of 2011, and are predicted to grow to a total of $31 billion. (Tweet This Stat!)

A survey of 100+ retailers by Shopvisible revealed that 54% plan to invest in mobile commerce. (Tweet This Stat!)

57% of consumers will not recommend a business with a poorly designed mobile site. (Tweet This Stat!)

40% of consumers will go to a competitor’s site after a bad mobile experience. (Tweet This Stat)

Remove barriers to checkout by implementing alternative payments such as Google Wallet, Paypal and Amazon Payments. (Tweet This Stat!)

64% of smartphone owners are now using their mobile devices to shop online. (Tweet This Stat!)

1.2 billion apps were downloaded during the holiday week between December 25-31. (Tweet This Stat!)

74% of smartphone owners used their devices to get directions and other location related information as of February 2012. (TweetThis Stat!)

24% of U.S. adult online iPhone users and 21% of Android users have used a shopping application in the past 3 months. (Tweet This Stat!)

Smartphones and tablet computers will increase mobile web traffic by 26 times during the next four years. (Tweet This Stat!)

48% of smartphone owners prefer to visit a retailers mobile website. (Tweet This Stat!)

38% of smartphone owners prefer to visit a retailers mobile application. (Tweet This Stat!)

50% of smartphone shoppers use a GPS/mapping app to find a retail location. (Tweet This Stat!)

34% of smartphone shoppers downloaded a retailer’s app. (Tweet This Stat!)

34% of smartphone shoppers search for a coupon to use at checkout or use a barcode scanning app to comparison shop. (Tweet This Stat!)

47% of smartphone owners rely on smartphones to find out more information about a product. (Tweet This Stat!)

36% of smartphone owners use their smartphones to read product reviews on retail websites. (Tweet This Stat!)

87% of the worlds population have mobile phones. (Tweet This Stat!)

Over 300,000 apps have been developed in the last three years. (Tweet This Stat!)

Apps have been downloaded 10.9 billion times. (Tweet This Stat!)

The mobile phone is used 98% of the time at home. (Tweet This Stat!)

The mobile phone is used 89% on the go. (Tweet This Stat!)

The mobile phone is used 79% while shopping. (Tweet This Stat!)

The mobile phone is used 74% at work. (Tweet This Stat!)

The mobile phone is used 64% on public transport. (Tweet This Stat!)

77% of smartphone users use their phone to search. (Tweet This Stat!)

71% of mobile search happens when users are following up on a TV online or printed advertisement. (Tweet This Stat!)

9 out of 10 searches result in action i.e. a purchase, store visit, etc. (Tweet This Stat!)

1 in 7 searches happens via mobile. (Tweet This Stat!)

95% of smartphone users have looked for local information. (Tweet This Stat!)

There are 1.2 billion mobile web users worldwide. (Tweet This Stat!)

17% of the global population uses the mobile web. (Tweet This Stat!)

Mobile web subscriptions already outnumber fixed broadband subscriptions 2 to 1. (Tweet This Stat!)

In January 2012 8.5% of website hits came from a mobile device (Tweet This Stat!)

79% of large online retailers still do not have a mobile optimized website. (Tweet This Stat!)

Mobile commerce will witness a 99 fold increase in six years (2015). (Tweet This Stat!)

400% growth expected in the tablet market between 2011 and 2016. (Tweet This Stat!)

71% of senior IT leaders see mobile capabilities as strategic. (Tweet This Stat!)

$1 trillion in mobile payments are expected by 2015. (Tweet This Stat!)

$392 million expected size of healthcare mobile app market by 2015. (Tweet This Stat!)

82 million people will use tablets by 2015 up from 10 million in 2010. (Tweet This Stat!)

Only 18% of IT decision-makers have a mobile strategy. (Tweet This Stat!)

More than 1.19 million workers of the global workforce will use mobile technology by 2013. (Tweet This Stat!)

Photo Credit: Johan Larsson

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3 Reasons Why We Went with a Responsive Website Design vs Mobile Site

why we went with a responsive website design

Here at DCD an Inbound Marketing Agency in Atlanta, we have been asked many times why we went with a responsive website vs a mobile website. After considering many factors we narrowed it down to 3 key reasons why a responsive design worked better for our business than a dedicated mobile website. I’m here today to share with you our story how and why we went in this direction.

Reason #1: We Need A Website for Mobile Devices

Non Optimized Website for Mobile ExampleBefore the upgrade we had a beautiful website that received a lot of comments about it’s professional design and ease of navigation. It converted well and we benefitted greatly from this. There was one problem… It wasn’t optimized for mobile devices. I still remember getting a phone call from an inbound lead (who later became a client) that was calling while driving and visiting our website. He had a hard time tapping the phone number on the screen to call us. This was a big red flag for me. When I heard this I knew that we needed to get a mobile website fast.

I don’t want to throw him under the bus for browsing and driving, he could have been at a stoplight or something like that. How many of us browse the web between red lights when we are driving? According to Google Mobile Ads Blog 77% of smartphone users use their phone to search. Does this surprise you? It doesn’t surprise me when I go through our analytics and see that just under 10% of our website traffic is from a mobile device. Since we redesigned the site to a responsive website design, more than 15% of our traffic is from mobile devices. Needless to say, we needed to be mobile friendly.

Reason #2:  A Mobile Solution That Would Not Increase Workload for Updates

As for any inbound marketing agency or any company that deploys inbound marketing strategies to generate leads, you’re constantly creating content. You’re creating offers, blogs posts, embedding videos, etc. You’re creating a constant flow of new resources to your website to attract visitors. The last thing that we wanted to do was increase the amount of time that it takes for us to publish said content. If we went with a mobile website app or dedicated mobile website experience we would be forced to update our content in two places. This means twice the work for 15% of the traffic. This didn’t sound good to us so we looked for alternatives.

Yes, we could have installed a WordPress plugin to automatically convert our desktop website to a mobile version but then it presented additional hurdles. We would then need to manage two designs and multiple stylesheets. Update the branding of one version and you have to update the branding to the other. We don’t want to upset Google with duplicate content so we would need to have canonical URLs pointing to the original page.  Double work is never fun and if you know me I’m a measure twice, cut once kind of person. So we decided to cut the double versions and go with a simpler solution.

Reason #3: Provide An Amazing Experience for the Website Visitor

The number one reason for us going with a responsive design for our website is the visitor experience. We needed a website that would give the visitor exactly what they were looking for, exactly when they needed it and make it simple. So often we get caught up in what we want. A flashy new website with a bunch of bells and whistles but when the user needs to find something they have to go 5 pages deep.

The focus of your website should be three things: attract visitors, provide superior visitor experience, and capture leads. They should be in this order. We found that we could accomplish these three essential website requirements with a responsive website.

CarrKnowledge_ResponsiveDesign2 (1)

photo credit

Summery: Mobile is Different For Everyone

In the end, you must consider your own business model and clients/customers. You’ll need to go through the same process that we did in order to choose between the two options. Which options are going to give you the results that you’re looking for? What is the best route to take to achieve these goals? Does our business require people to use our flash application or do we have an HTML 5 version that works on any browser? Answer these questions like we did and you’ll be on your way to providing an amazing experience to your visitors on any device that they choose.

 










4 Killer Mobile Device & Web Infographics From Pinterest

mobile-infographics-statistics-mobile-web

Here are some killer mobile device & web statistics. Is your company capitalizing on the mobile revolution? Are you leveraging mobile technology to boost sales and customer satisfaction? If you’ve answered no to either of these questions you’ll be interested to review these statistics and their accompanying infographic. Consider these facts if you’re not sure about building your own mobile website or responsive website design.

The Popularity of Mobile

Popularity of Mobile Infographic from Pinterest

In the U.S. mobile commerce revenues totaled $6 billion at the end of 2011, and are predicted to grow to a total of $31 billion. (Tweet This Stat!)

A survey of 100+ retailers by Shopvisible revealed that 54% plan to invest in mobile commerce. (Tweet This Stat!)

57% of consumers will not recommend a business with a poorly designed mobile site. (Tweet This Stat!)

40% of consumers will go to a competitor’s site after a bad mobile experience. (Tweet This Stat)

Remove barriers to checkout by implementing alternative payments such as Google Wallet, Paypal and Amazon Payments. (Tweet This Stat!)

The Rise of Mobile Infographic

Popularity of Mobile Infographic from Pinterest
64% of smartphone owners are now using their mobile devices to shop online. (Tweet This Stat!)

1.2 billion apps were downloaded during the holiday week between December 25-31. (Tweet This Stat!)

74% of smartphone owners used their devices to get directions and other location related information as of February 2012. (TweetThis Stat!)

24% of U.S. adult online iPhone users and 21% of Android users have used a shopping application in the past 3 months. (Tweet This Stat!)

Smartphones and tablet computers will increase mobile web traffic by 26 times during the next four years. (Tweet This Stat!)

48% of smartphone owners prefer to visit a retailers mobile website. (Tweet This Stat!)

38% of smartphone owners prefer to visit a retailers mobile application. (Tweet This Stat!)

50% of smartphone shoppers use a GPS/mapping app to find a retail location. (Tweet This Stat!)

34% of smartphone shoppers downloaded a retailer’s app. (Tweet This Stat!)

34% of smartphone shoppers search for a coupon to use at checkout or use a barcode scanning app to comparison shop. (Tweet This Stat!)

47% of smartphone owners rely on smartphones to find out more information about a product. (Tweet This Stat!)

36% of smartphone owners use their smartphones to read product reviews on retail websites. (Tweet This Stat!)

(Additional Sources: http://www.digby.com/mobile-statistics/)

The Mighty Mobile Infographic

Mobile Statistics Infographic

87% of the worlds population have mobile phones. (Tweet This Stat!)

Over 300,000 apps have been developed in the last three years. (Tweet This Stat!)

Apps have been downloaded 10.9 billion times. (Tweet This Stat!)

The mobile phone is used 98% of the time at home. (Tweet This Stat!)

The mobile phone is used 89% on the go. (Tweet This Stat!)

The mobile phone is used 79% while shopping. (Tweet This Stat!)

The mobile phone is used 74% at work. (Tweet This Stat!)

The mobile phone is used 64% on public transport. (Tweet This Stat!)

77% of smartphone users use their phone to search. (Tweet This Stat!)

71% of mobile search happens when users are following up on a TV online or printed advertisement. (Tweet This Stat!)

9 out of 10 searches result in action i.e. a purchase, store visit, etc. (Tweet This Stat!)

1 in 7 searches happens via mobile. (Tweet This Stat!)

95% of smartphone users have looked for local information. (Tweet This Stat!)

There are 1.2 billion mobile web users worldwide. (Tweet This Stat!)

17% of the global population uses the mobile web. (Tweet This Stat!)

Mobile web subscriptions already outnumber fixed broadband subscriptions 2 to 1. (Tweet This Stat!)

In January 2012 8.5% of website hits came from a mobile device (Tweet This Stat!)

79% of large online retailers still do not have a mobile optimized website. (Tweet This Stat!)

Mobile commerce will witness a 99 fold increase in six years (2015). (Tweet This Stat!)

Top Global Companies Capitalizing on the Mobile Revolution

Mobile Marketing Infographic: Top Global Companies Capitalizing on the Mobile Revolution

 

400% growth expected in the tablet market between 2011 and 2016. (Tweet This Stat!)

71% of senior IT leaders see mobile capabilities as strategic. (Tweet This Stat!)

$1 trillion in mobile payments are expected by 2015. (Tweet This Stat!)

$392 million expected size of healthcare mobile app market by 2015. (Tweet This Stat!)

82 million people will use tablets by 2015 up from 10 million in 2010. (Tweet This Stat!)

Only 18% of IT decision-makers have a mobile strategy. (Tweet This Stat!)

More than 1.19 million workers of the global workforce will use mobile technology by 2013. (Tweet This Stat!)

Mobile Statistics Show Why I Need A Mobile Optimized Website

Mobile Website Statistics and Mobiel Websites

Why do I need a mobile optimized website? There is an increase need for mobile compatible websites or specific mobile websites based upon the statistics.

In today’s business market there have been dramatic increases within the last year in the amount of people using smart phones to get information on the product before they actually order it. “eMarketer calculated that U.S. smartphone users reached 60.2 million by year-end 2010, increasing by nearly 50 percent from 2009.” With this being said there is an increase in need for mobile responsive websites.

This is important to businesses because of the increase in demand for mobile responsive websites specifically designed to be viewed on a smart phones is only going to keep going up. “Smart phone owners will account for 23%of the mobile user population by 2011; and by 2015, they will represent 43% of the mobile user population.”

What Happens to the Mobile Viewing Experience Without An Mobiel Optimized Website?

If a potential customer sees your product online, on their phone, and like what they see they are much more likely to send what they find out than if they can’t open your pages. If they can’t pull up your website instantly on their phone it is highly unlikely that they will ever pull up the website at all. It could be hours before they are in front of a laptop, office, or home computer later on. If a consumer pulls up a website from their computer and sends the link to their friends, and their friends are accessing the content on their mobile device, they’re not going to be very happy if they can’t view what’s being sent to them.

Consumers want a personal feeling of satisfaction from endorsing a product, but if they’re not able to endorse it via their phone they will be instantly put off by that product. The consumer is not going to change what kind of phone they have to pull up your website; they’re just not going to pull it up, because they won’t have ease of access. If a person loves their smart phone and is unable to pull up a certain website, they’re going to take it personally that whoever generated the site just doesn’t care about them, or people like them.

Mobile Advertising is Expanding – Are Websites Offering Mobile Website Solutions?

Mobile advertising in the U.S. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market, according to Forrester. It’s time to get your name out their too, and making your website mobile compatible can only help your business.

Resources: Hubspot