How to Boost Your Content Marketing Strategy With Video

How to Boost Your Content Marketing Strategy With Video

Video content marketing is a widely unadopted tactic by marketers yet is outperforming typical content marketing strategies. Content marketing is certainly working well for businesses, since 41% of marketers say inbound marketing produced measurable ROI in 2013. However, those that incorporate video strategically, as an additional layer to their inbound marketing, are leaving their competition in the dust.

Vidyard recently published a study stating 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content.

This kind of performance is noteworthy… so take note!

We’ve also seen a shift of mareters that are now valuing video content as being far more important regarding their marketing ans sales content.

95% of the participants reported that becoming somewhat or far more important as a form of marketing and sales content, according to the same study by Vidyard.

You can access the complete study here. With all of this information and data that’s been collected about video content performance and being more and more important to marketers, how can you leverage video within your company?

Boost Your Content Marketing Strategy With Video Content

Odds are you already have a blog on your company website. You’ve been blogging for months now and at a pretty rappid pace because you know that that’s what’s driving traffic to your website. If your content is providing value, your readers are sharing and commenting and things seem like they’re going great. How can you improve your engagement even more? How can adding video content increase the likelihood of a prospect purchasing your product or service? Here’s how you can do it!

There are three primary types of goals for your video content:

Each of these goals demand an optimized video experience. Keep in mind that the type of videos that you create might appear to be directed at multiple goals and you are likely to get a little “goal overlap”. This is true but don’t get confused with trying to achieve all three from one video.

What’s important about the video goals you choose are the metrics you look at to determine success.

Brand Awareness video content looks like this:

 

Conversion & Traffic Generation videos look like this:

With these videos, you’re looking to increase the conversion rate on a landing page or product page, as well as generating organic traffic to this page.

Gain Links & Social Shares Videos look like this:

 

Using Video Strategically to Increase Your Authority

 
Now that you’ve chosen the video content that you want to create based upon your goals, how can you use this to help increase your industry authority? People buy from people and the stronger the relationship that you can build with your audience the more likely they are to purchase from you.

There might be one specific goal that you’re seeking to achieve with your video content but you should have 7 strategic goals attached to that one goal.

  1. Build Brand Respect
  2. Build Buyer Trust
  3. Create Desire
  4. Preempt Competitors
  5. Build Brand Loyalty
  6. Influence Buyer Decisions
  7. Close More Sales

 

All of your video content can be leveraged to achieve these seven strategic objectives but only if you plan ahead of time.

 
Build Brand Respect & Build Buyer Trust
Building brand respect and trust go hand in hand. This is achieved by being authentic. In your videos, be yourself, showcase your company culture, and have fun! (Unless you’re a not so fun brand, then just be boring and see how that goes for you.)
 
Create Desire
You can create desire for your product or service simply by educating your audience. Odds are people are watching your brand awareness video content as a way to find a solution. If you’re the one providing that solution you’re building a relationship with them and increasing the desire they have to purchase from you.
 
Build Brand Loyalty & Preempting Competitors
Brand loyalty is shown when you’ve effectively preempted your competitors. Wouldn’t you like to have all of your prospects buying from you and not your competitors?

Building a relationship with your audience through video content is more engaging than other forms of text content. This means that people are going to feel bad if they purchase from someone else because they will feel as though they are violating the trust that’s been built through a strategic process.

Not that these relationships you’re building with your audience are false, quite the contrary. The relationship that you’re building is real and authentic, you’ve just created a system that can build it more effectively and faster.
 
Influence Buyer Decisions & Close More Sales
Having influence over buyer decisions and the ability to close more sales is strengthened by your video content. Videos are not going to be the single determining factor when a buyer is making a purchasing decision but they do have a major impact. There’s a 64% increase in a prospect’s propensity to buy from you after watching a video. (Internet Retailer) You videos need to be placed strategically within your sales process from awareness, consideration, and conversion stages.

 

How Can You Get Started?

 
The first thing that you’ll want to do is choose your goals. Phil Nottingham says:

Before creating a video, fill in the blanks: ‘The purpose of this video is to ____ the audience to ____.’

Once you have decided what kind of goal you have, you’re able to take the next step of determining how this is going to fit into your inbound marketing strategy.

One of the best ways that you can get started with video content marketing is creating videos based off of your best blog content. You have already measured the success of that article based upon views, links, and shares. Now you can turn it up a notch by adding a simple video to it.
 
Here are a few examples of blogs that we first published and then created a video to complament it.
 

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Build an Audience and Get Your Video Content Marketing Noticed Online

Build-an-Audience-and-Get-Your-Video-Content-Marketing-Noticed-Online

Get your video content marketing noticed online and grow your audience with these 5 tips from professional marketers and video production experts.

Create Engaging Video Content

Video content that is boring will not be watched for more than a few seconds and certainly not shared. Experts say that the first 15 seconds of your video are critical to engaging the viewer. Put your video’s most compelling information first. This gives you the greatest opportunity to grab the viewers attention. There are many ways that you can earn the engagement of your viewers and the best way is with trust. Deliver what you say you’re going to deliver and you will be rewarded.

Systematically Distribute Videos Around the Web

Distributing your videos around the internet is an essential next step to growing your audience. This doesn’t mean that you publish the same video on every social media channel or video hosting platform. Each social channel and video hosting platform has a strategy. There might be some overlap across channels but they are not all the same.

  • YouTube is a social media network and they have an interest at driving traffic to YouTube and keeping people on YouTube. The more videos people watch the greater the opportunity they have to sell ads.
  • Vimeo, is also a social media network, and they want you to remain on Vimeo and interact with the community. This can be great for growing your audience but it might not send people back to your website to purchase your product or service.
  • Facebook as we all know as the giant that started them all hosts videos as well. They don’t play ads on the videos and they tend to have high engagement but the sharing ability is hindered by user privacy settings and restrictions.
  • Wistia is a relatively inexpensive video hosting platform that helps you not only host your videos but drive the viewers to the pages that your videos are embedded.

The point is that part of building your audience is sharing your videos online and getting them in front of as many viewers and the right viewers as possible.

Incorporate Videos in Email Marketing

What if you could increase click-through rates by 96%? Incorporating video into your email marketing campaigns can deliver just that according to a study conducted by GetResponse. They sent nearly 1 billion emails with their internal study and emails containing a video received and average of 5.6 percent higher open rates, than emails without video. Incorporate video in your email marketing and you can achieve massive results at building your audience.

Add Video Link to Email Signature

Adding a simple link to your videos within your email signature is a easy process. By gently nudging your existing email audience to engage with your videos you can convert them into video subscribers. The call-to-action needs to generate interest so a simple “video link: http://youtu.be/fC-sgSsvkJo” might not be enough to get clicks but a “A video that will change your business forever: http://youtu.be/fC-sgSsvkJo” might do the trick.

Ask Your Viewers to Share Your Videos

People are often compelled to do something just because someone prompted or asked them to. By not asking your visitors to share your videos or click like or even asking them to subscribe you’re missing out. Remind them on each video that if they like the video and want to see more awesome video content then they should like and subscribe to your channel. Ask them to share your video with their colleagues, friends and family. If your initial viewer found value then it’s likely their network will find value as well. Don’t leave money on the table – ask your viewers to share.

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photo credit: Oneras

4 Ways an Animated Video Production Can Benefit Your Inbound Marketing

4-Ways-Animated-Video-Production-Can-Benefit-Your-Inbound-Marketing

As marketing professionals and business owners, we are constantly searching for efficient methods for conveying information to our prospects. As the internet marketing landscape continues to change, video is emerging as a dominating force. Estimating to be over 50% of internet traffic by 2016, integrating videos with inbound marketing is the next step for many businesses with the desire to grow. Integrating an animated video production or explainer video production is a serious undertaking. Here are 4 ways that your businesses can benefit from integrating animated videos with inbound marketing.

Video Takes a Complex Message and Simplifies it

Complex message to Simple with video production

Merging beautiful graphics, a scrupulous script and moving music will engage your viewers. Using animated videos, you’re able to take a complex message and bring it down to it’s simplest form. You can then elaborate and develop the messaging in a way that tells a story. This lets you control how the viewer is educated and informed about your products or services.

Animated Videos Increase Your Brand Exposure

Your brand image online is how people recognize you. It’s what people recognize before they see or hear any type of messaging. People recognize Coca-Cola’s red and associate what ever it is just from seeing that color. Animated videos can help you increase brand exposure and recognition. You’re able to make your brand the focus of the video. This doesn’t mean that your logo is plastered everywhere but that you’re able to incorporate when the moment is right.

Animated Videos Increase Conversion Rates

Video Rascal completed a survey which found that 85% of people are more likely to buy a product once they see an accompanying video. Using video to simplify your messaging and increase your brand exposure certainly factors into the increase conversion rates. You’re going to be educating your prospect more using video than with plain text. There are many places that you can incorporate a video in your sales funnel to benefit from these increased conversions.

Animated Videos Increase Retention & Engagement

When you combine auditory and visual senses together there’s a 58% increase in retention. People are visual learners and merging images with audio delivers information in a more engaging way. Forrester Research published a study stating that one minute of video is worth 1.8 million words. The impact that video has on our minds is truly amazing and these studies prove firmly that video content, especially animated videos, are superior methods for delivering information. 

Conclusion

Overall the benefits of using video in your marketing efforts to grow your business, hands down is one of the most effective methods. The ability to tell your exact story thousands of times over and over again benefits your brand immensely. This tactic takes a significant amount of resources to plan and launch but if you can get the video created and delivered in front of your prospects, it’s only a matter of time. Good luck creating your very own explainer video. Please leave your questions or feedback in the comments below.

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photo credit: Eelke Dekker

4 Reasons Why Video Marketing is a Must for Your 2014 Marketing Budget

Video production set for Video Marketing 2014

Using video in your 2014 marketing strategy is essential for every business’s marketing budget and I’m going to layout the reasons why. This in not just my opinion but it’s founded on real results as well as studies from reputable sources. If your business is looking to remain stagnant then don’t use video. If your business us looking to make a vast improvement then I would encourage you to consider these reasons why you should incorporate video marketing in your 2014 marketing strategy.

Over 6 billion hours of video are watched each month on YouTube

A few months ago, we published an article that listed YouTube as grossing 4 billion hours of video being watched each month. It’s now 6 billion hours.
The number is only growing and growing fast. You might have video content that is available on YouTube. If you do then you need to make sure that it is optimized to be found by your ideal prospect. If you’re not using online video content then creating your first video is your next step.

Mobile makes up more than 25% of YouTube’s global watch time, more than one billion views a day

The devices that people are viewing online video content is rapidly skewing towards mobile. Mobile is also how people are shopping and searching the web. Leveraging the 25% mobile video marketshare on YouTube is an opportunity that no marketing strategy should be without.

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

Depending in the market you’re trying to reach, web video on YouTube is the perfect medium to do just that. Very few people like to be presented with advertisements and pushy sales messaging. You can avoid this by using web video. Since watching videos on YouTube is a 100% opt in process there’s no reason for someone to not watch your video if that’s what they’re looking for.

75% of C-Suite Executives watch work related online video on business related websites at least weekly

Your target prospect might not be a C-suite executive but this does show how decision-makers are watching video online. You just need to accept that video is the growing medium choice to consume information on the Internet. Presenting your message in front of your prospects is exactly what you’re trying to do and video is one of the best ways to do that.

Your Next Step:

These statistics alone should prove why video marketing needs to be in your 2014 marketing budget. For many businesses the next step is creating a video or series of videos to incorporate in their video marketing campaigns. Planning your production is going to be the first of many hurdles. Download this free guide to corporate video production and get started this coming 2014 ready to dominate your market.

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Sources: YouTube, DCD Photo Credit: Frankie Roberto

Why & How Video Must be Part of Your Mobile Strategy

How many times a day do you use your smartphone? If you’re like me I’m using my phone everyday to consume content on the internet. Videos is one of my favorite methods for educating myself on a product, service, or company. Luckily, you don’t have to take my word for the fact that video must be part of your mobile strategy.

The Growing U.S. Mobile Video Viewership Base

According to a Business Insider Report: The State of Mobile, “the mobile video audience is expanding rapidly: with Over the last two years, the U.S. mobile video audience increased 77% to 36 million viewers.” Video is on its way to be 50% of traffic on the internet and with the increase in mobile viewership every year, video is a must for any marketing strategy. On top of that there are 4 Billion daily views on YouTube.

Looking at the numbers we can see that people are watching video but why are they choosing to watch video above other methods? There are probably a lot of ways to answer this question but let’s face it we are visual people. 90% of information transmitted is visual and visuals are processed 60,000 times faster in the brain than text. 3M

HOW TO CAPITALIZE ON RAPID MOBILE GROWTH WITH VIDEO

Now that we’ve established how much mobile video is growing, how do we capitalize on this marketing tactic? You should already have a marketing strategy so mobile will be an additional component.

Starting Mobile Strategy: 

  • Mobile Optimized/Adaptive/Responsive Website
  • Videos
  • Mobile Optimized Conversion Paths

Mobile Optimized/Adaptive/Responsive Website

Building a website that looks great on a mobile device is a top priority. One of the ways that you’ll now be generating traffic is with your mobile videos so they’ll be coming to your website on a mobile device. There are some key factors that you should consider when choosing between these technical delivery methods. You’ll enjoy this article about why we went with a responsive website design.

Videos

Videos are the next essential element for your mobile strategy. What kind of video you choose to produce depends on the type of customer or client you need to attract. E-commerce product videos or web commercial videos are a few examples that you can produce. One of the most effective video marketing strategies is creating a series or playlist of videos on YouTube. When the viewer finishes watching the first video it automatically starts the next video in the series. This keeps the viewer engaged and consuming all of your video content amazingness. Next, take into account that there are a lot of video delivery websites such as YouTube, Vimeo, and DailyMotion. Each comes with some pros and cons but overall for marketing we like YouTube the most. Being the second largest search engine helps it win in our book.

Mobile Optimized Conversion Paths

After your website and videos are all set you’ll need to finalize your mobile conversion paths outline in your strategy. After the viewer has watched your video consider this: Where do you want them to go, what do you want them to do? Make the conversion path simple and well defined. Either include the call-to-action in the video itself or include it in the description below the video. Keep it simple.

Are You Going to Begin Using Video?

If your business isn’t using video than you have an opportunity to be ready for the mobile video boom. Smartphones are not going away and the user numbers are only growing. YouTube and other video sharing websites have over 4 billion views per day. It’s not a a question anymore of if you’re going to be using video, its more a question of when.

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photo credit: philcampbell

8 Tips to Optimize Your Website Landing Pages to Increase Conversions

8 Tips to Optimize Your Website Landing Pages to Increase Conversions

A landing page is meant to serve your website visitor so they can obtain the information they want easily and quickly. A landing page also helps your company generate leads. The online currency of personal contact information is exchanged for some type of valuable offer that will help the “purchaser”. Here are eight tips that will help your landing page generate more leads and make your landing pages informative.

Landing Page Titles Are Important

You should come up with a catchy and informative title. Make sure your message is clear, and that your visitors know what they are signing up for before they sign up. A title is the first thing they see, and will either draw or turn away visitors.

Call to Action

You need to have a strong call to action. Make sure to highlight the value your visitors will be getting, and help them see the incentive behind signing up.

Don’t Distract Visitors

Keep your landing pages clear and to the point. A landing page serves the purpose of producing a lead for your company; you don’t want any clutter distracting visitors from signing up. Avoid to much information in sidebar and try to keep the page clean and precise.

Simple Contact Form Design

Make sure your forms are simple. This means only ask for information that you need. Try to build your form from your users point of view.

Don’t Forget to Say Thank You!

Make sure that after they’ve signed up they can easily download your material, and be polite, while letting them know you appreciate their interest. This is a place where they can learn how to contact you, and you can guide them through the next steps. Thank you pages are great places for thank you videos and company overview videos.

Consistent follow-up

Now that they’ve filled out the form it’s time to follow up. Build and grow relationship with them, don’t just try to make a sale.

Analyze, Test and Test Again

Make sure to track and analyze the success you’re having with your landing pages. This will help to improve your landing pages, while improving you visitor’s experience as well.

There you have it. Eight tips to effective landing pages. Don’t forget you want to educate while providing incentive for visitors to take interest in your products/services.

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4 Steps to Get Started with Writing a Lead Generating Blog

4-steps-to-writing-a-lead-generating-blog

So you’ve decided to start blogging here are some simple steps to get started easily with blogging. As you know blogging is a great way to generate more traffic to your website. Blogging also has many more benefits aside from generating more traffic. Writing a lead generating blog also makes you a thought leader in your industry. This can be especially useful when your prospective clients are looking for your services.

Step 1: Have a Blog on your Website

This one might seem a little obvious but essential. There are many different kinds of blogs that you can have some of them are built into your CRM like WordPress or Drupal if you’re a HubSpot user you have a blog with your subscription. You’re not limited to just one or two options you can also use Tumblr or Blogger, etc. to start blogging.

Step 2: Create Subject List and Blog Content Strategy

After you have a blog on the website you need to think about what you want to blog about. Having an idea of the problems or solutions that your prospective clients are looking for online should play a heavy role in the type of content that you’re going to write about. 

Creating a strategy for the type of content you’re going to write about will really help you save time and energy. Content plans will simplify the writing process and you will find that it will be much easier to blog on a consistent level to help draw in more traffic.

Step 3: Three Parts of Writing a Great Blog Post

  • Outline
  • Intro, Meat, Conclusion
  • Value

 

  • Outline:
    Once you have chosen your topic for your blog post you’re going to want to create an outline. This goes back to writing 101. It’s a simple concept but it’s amazing how man people don’t put this into practice. Outlines help the overall flow of the article and your readers will appreciate your attention to detail.
  • Intro, Meat, Conclusion:
    Start with an introductory paragraph. Use this as a way to give an overview of the topics you’re going to write in the article. This helps give the reader at the very beginning a general idea of what this entire blog is going to be about. The next few paragraphs of your post will consist of the meat of the article. Finally after you’ve written the main body of content, finish up with a conclusion or summary paragraph.
  • Value:
    Each and every article that you write needs to provide value to the reader. I can’t emphasis this more. Create content that gives the reader something worth reading. We use a motto: If you wont read, like or share, neither will anyone else.

Step 4: Include Call-to-Actions on Every Post

Including call-to-actions (CTA’s) are an essential part of creating a lead generating blog. This is how you’re able to capture your leads. You’ve attracted your ideal visitor to your website and now it’s time to turn them into a lead. There are a lot of different kinds of marketing offers that can convert your visitors to leads. You’ll want to place at least one CTA on each post.

Conclusion

There you have it. 4 ways that you can get started with a lead generating blog. Creating the content will increase your traffic. Writing a well formatted and structured article will provide value to your readers. Finally, using CTA’s you’ll be able to convert your visitors into leads. Please leave your questions and comments below. I look forward to hearing what you think!

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Photo Credit: racheocity

 

43 Mobile Web and Mobile Device Statistics That Will Blow Your Mind!

mobile web mobile device statistics

Ever wonder if your company should have a mobile presence? Look no further, here are 43 mobile web and mobile device statistics that will blow your mind! We have complied these mobile statistics from a series of infographics we have gathered. Enjoy using them in your next report to stimulate some action around your mobile web presence. The mobile statistics in this post include a wide range of industries. These include retail, e-commerce, payment processors, and advertising. Share the stats that you find most interesting by clicking “Tweet This Stat!”

In the U.S. mobile commerce revenues totaled $6 billion at the end of 2011, and are predicted to grow to a total of $31 billion. (Tweet This Stat!)

A survey of 100+ retailers by Shopvisible revealed that 54% plan to invest in mobile commerce. (Tweet This Stat!)

57% of consumers will not recommend a business with a poorly designed mobile site. (Tweet This Stat!)

40% of consumers will go to a competitor’s site after a bad mobile experience. (Tweet This Stat)

Remove barriers to checkout by implementing alternative payments such as Google Wallet, Paypal and Amazon Payments. (Tweet This Stat!)

64% of smartphone owners are now using their mobile devices to shop online. (Tweet This Stat!)

1.2 billion apps were downloaded during the holiday week between December 25-31. (Tweet This Stat!)

74% of smartphone owners used their devices to get directions and other location related information as of February 2012. (TweetThis Stat!)

24% of U.S. adult online iPhone users and 21% of Android users have used a shopping application in the past 3 months. (Tweet This Stat!)

Smartphones and tablet computers will increase mobile web traffic by 26 times during the next four years. (Tweet This Stat!)

48% of smartphone owners prefer to visit a retailers mobile website. (Tweet This Stat!)

38% of smartphone owners prefer to visit a retailers mobile application. (Tweet This Stat!)

50% of smartphone shoppers use a GPS/mapping app to find a retail location. (Tweet This Stat!)

34% of smartphone shoppers downloaded a retailer’s app. (Tweet This Stat!)

34% of smartphone shoppers search for a coupon to use at checkout or use a barcode scanning app to comparison shop. (Tweet This Stat!)

47% of smartphone owners rely on smartphones to find out more information about a product. (Tweet This Stat!)

36% of smartphone owners use their smartphones to read product reviews on retail websites. (Tweet This Stat!)

87% of the worlds population have mobile phones. (Tweet This Stat!)

Over 300,000 apps have been developed in the last three years. (Tweet This Stat!)

Apps have been downloaded 10.9 billion times. (Tweet This Stat!)

The mobile phone is used 98% of the time at home. (Tweet This Stat!)

The mobile phone is used 89% on the go. (Tweet This Stat!)

The mobile phone is used 79% while shopping. (Tweet This Stat!)

The mobile phone is used 74% at work. (Tweet This Stat!)

The mobile phone is used 64% on public transport. (Tweet This Stat!)

77% of smartphone users use their phone to search. (Tweet This Stat!)

71% of mobile search happens when users are following up on a TV online or printed advertisement. (Tweet This Stat!)

9 out of 10 searches result in action i.e. a purchase, store visit, etc. (Tweet This Stat!)

1 in 7 searches happens via mobile. (Tweet This Stat!)

95% of smartphone users have looked for local information. (Tweet This Stat!)

There are 1.2 billion mobile web users worldwide. (Tweet This Stat!)

17% of the global population uses the mobile web. (Tweet This Stat!)

Mobile web subscriptions already outnumber fixed broadband subscriptions 2 to 1. (Tweet This Stat!)

In January 2012 8.5% of website hits came from a mobile device (Tweet This Stat!)

79% of large online retailers still do not have a mobile optimized website. (Tweet This Stat!)

Mobile commerce will witness a 99 fold increase in six years (2015). (Tweet This Stat!)

400% growth expected in the tablet market between 2011 and 2016. (Tweet This Stat!)

71% of senior IT leaders see mobile capabilities as strategic. (Tweet This Stat!)

$1 trillion in mobile payments are expected by 2015. (Tweet This Stat!)

$392 million expected size of healthcare mobile app market by 2015. (Tweet This Stat!)

82 million people will use tablets by 2015 up from 10 million in 2010. (Tweet This Stat!)

Only 18% of IT decision-makers have a mobile strategy. (Tweet This Stat!)

More than 1.19 million workers of the global workforce will use mobile technology by 2013. (Tweet This Stat!)

Photo Credit: Johan Larsson

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Online Video Statistics that Every Marketer Should Know [Infographic]

online video statistics every marketer should know

In order for CMO’s to function properly they need data. Online video is being used more and more by consumers and business professionals. How does online video impact your marketing campaigns? The new trends in videos online are really wonderful! We’ve gathered the most important online video statistics that every marketer should know and created a simple infographic. How will you use this information? Please give us your response in the comments section below.

50% of internet traffic this year will be video. Tweet this Stat!

4 Billion daily views on YouTube. Tweet this Stat!

75% of C-Suite Executives watch work related online video on business related websites at least weekly. Tweet this Stat!

183 Million Americans watched 20 hours of online video content in December 2011 for an average of 20 hours per viewer. Tweet this Stat!

Video stands a 50x greater chance of ranking on the first page of Google results. Tweet this Stat!

24 Million U.S. Smartphone users watch video on their mobile devices. Tweet this Stat!

Video has 400% greater engagement than static content. Tweet this Stat!

Online-Video-Statistics-Every-Marketer-Should-Know-V1-DCDAGENCY-1

 

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4 Killer Mobile Device & Web Infographics From Pinterest

mobile-infographics-statistics-mobile-web

Here are some killer mobile device & web statistics. Is your company capitalizing on the mobile revolution? Are you leveraging mobile technology to boost sales and customer satisfaction? If you’ve answered no to either of these questions you’ll be interested to review these statistics and their accompanying infographic. Consider these facts if you’re not sure about building your own mobile website or responsive website design.

The Popularity of Mobile

Popularity of Mobile Infographic from Pinterest

In the U.S. mobile commerce revenues totaled $6 billion at the end of 2011, and are predicted to grow to a total of $31 billion. (Tweet This Stat!)

A survey of 100+ retailers by Shopvisible revealed that 54% plan to invest in mobile commerce. (Tweet This Stat!)

57% of consumers will not recommend a business with a poorly designed mobile site. (Tweet This Stat!)

40% of consumers will go to a competitor’s site after a bad mobile experience. (Tweet This Stat)

Remove barriers to checkout by implementing alternative payments such as Google Wallet, Paypal and Amazon Payments. (Tweet This Stat!)

The Rise of Mobile Infographic

Popularity of Mobile Infographic from Pinterest
64% of smartphone owners are now using their mobile devices to shop online. (Tweet This Stat!)

1.2 billion apps were downloaded during the holiday week between December 25-31. (Tweet This Stat!)

74% of smartphone owners used their devices to get directions and other location related information as of February 2012. (TweetThis Stat!)

24% of U.S. adult online iPhone users and 21% of Android users have used a shopping application in the past 3 months. (Tweet This Stat!)

Smartphones and tablet computers will increase mobile web traffic by 26 times during the next four years. (Tweet This Stat!)

48% of smartphone owners prefer to visit a retailers mobile website. (Tweet This Stat!)

38% of smartphone owners prefer to visit a retailers mobile application. (Tweet This Stat!)

50% of smartphone shoppers use a GPS/mapping app to find a retail location. (Tweet This Stat!)

34% of smartphone shoppers downloaded a retailer’s app. (Tweet This Stat!)

34% of smartphone shoppers search for a coupon to use at checkout or use a barcode scanning app to comparison shop. (Tweet This Stat!)

47% of smartphone owners rely on smartphones to find out more information about a product. (Tweet This Stat!)

36% of smartphone owners use their smartphones to read product reviews on retail websites. (Tweet This Stat!)

(Additional Sources: http://www.digby.com/mobile-statistics/)

The Mighty Mobile Infographic

Mobile Statistics Infographic

87% of the worlds population have mobile phones. (Tweet This Stat!)

Over 300,000 apps have been developed in the last three years. (Tweet This Stat!)

Apps have been downloaded 10.9 billion times. (Tweet This Stat!)

The mobile phone is used 98% of the time at home. (Tweet This Stat!)

The mobile phone is used 89% on the go. (Tweet This Stat!)

The mobile phone is used 79% while shopping. (Tweet This Stat!)

The mobile phone is used 74% at work. (Tweet This Stat!)

The mobile phone is used 64% on public transport. (Tweet This Stat!)

77% of smartphone users use their phone to search. (Tweet This Stat!)

71% of mobile search happens when users are following up on a TV online or printed advertisement. (Tweet This Stat!)

9 out of 10 searches result in action i.e. a purchase, store visit, etc. (Tweet This Stat!)

1 in 7 searches happens via mobile. (Tweet This Stat!)

95% of smartphone users have looked for local information. (Tweet This Stat!)

There are 1.2 billion mobile web users worldwide. (Tweet This Stat!)

17% of the global population uses the mobile web. (Tweet This Stat!)

Mobile web subscriptions already outnumber fixed broadband subscriptions 2 to 1. (Tweet This Stat!)

In January 2012 8.5% of website hits came from a mobile device (Tweet This Stat!)

79% of large online retailers still do not have a mobile optimized website. (Tweet This Stat!)

Mobile commerce will witness a 99 fold increase in six years (2015). (Tweet This Stat!)

Top Global Companies Capitalizing on the Mobile Revolution

Mobile Marketing Infographic: Top Global Companies Capitalizing on the Mobile Revolution

 

400% growth expected in the tablet market between 2011 and 2016. (Tweet This Stat!)

71% of senior IT leaders see mobile capabilities as strategic. (Tweet This Stat!)

$1 trillion in mobile payments are expected by 2015. (Tweet This Stat!)

$392 million expected size of healthcare mobile app market by 2015. (Tweet This Stat!)

82 million people will use tablets by 2015 up from 10 million in 2010. (Tweet This Stat!)

Only 18% of IT decision-makers have a mobile strategy. (Tweet This Stat!)

More than 1.19 million workers of the global workforce will use mobile technology by 2013. (Tweet This Stat!)

The Mechanics of Lead Generation: What Marketers Need to Know

the mechanics of lead generation

What do marketers need to know about lead generation? It’s really a simple process when you look at it but it never hurts to dive into the details. A lot of focus is placed on generating traffic to your website but what happens once they are there? What happens when they have just completed reading one of your articles or pages and just can’t wait to learn more? How can you generate leads without understanding the mechanics of lead generation? We are now going to dive into the four primary aspects of a lead generating machine.

 

lead generation mechanics. Offers, CTAs, Landing Pages, and Forms.

 

1. Lead Generation Mechanics: It Starts With The Offer

 

Website Redesign eBookCreating an intriguing offer is the first step to getting a lead to convert. This is a piece of content that is perceived to be of great value to the prospect. There are tons of different kinds of content that you can create for offers. These include white papers, ebooks, free consultations, coupons, etc. Here’s a video of 20 types of inbound marketing content that you can use for inspiration. Once you decide what kind of offer you’re going to create, it needs to be down right amazing! This needs to be the best piece of content that you could possibly create. Making your offer absolutely irresistible is essential to triggering your prospect into taking action. So, create an offer that nobody can refuse and move onto the next step.

2. Lead Generation Mechanics: The Secret Sauce is Your Call-To-Action

 

Creating an effective call-to-action (CTA) is the next essential step to lead generation. A CTA is made up of either text, an image or a button. These then link directly to a landing page for prospects to complete the offer. CTA’s need to draw in people’s attention so that people can find your offer. If your Call-to-Action is not successful at grabbing people’s attention and enticing them to click, the entire process so far is useless. Use graphics or contrasting text as your buttons and place them above the fold so that people are more likely to see them. Sometimes colors effect the way people think so you might check out an infographic about how color effects the buying process here. Get your CTA’s created and on your website and point them to a landing page. [hs_action id=”9964″]

 

3. Lead Generation Mechanics: Funnel Them to a Landing Page

 

landing page exampleLanding pages could be by far the most important piece of the inbound marketing puzzle. According to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. Using a landing page to funnel your visitors to in order to complete an offer creates a direct objective of what you want the visitor to do. You can place essential information that the visitor can use to decide (with a nudge or two) to complete the form and get your offer. Don’t clutter the landing page full of useless information or distractions. Use bullet points to breakdown the information if you have a lot o content. You’re heard of K.I.S.S. right? Keep it simple stupid! Don’t overcomplicate the landing page or you’ll likely loose the prospect to a distraction. If you do overcomplicate the landing page you run the risk of the visitor missing the point all together.

4. Lead Generation Mechanic: Forms are like Chocolate to Strawberries

 

form exampleWe have our visitors on a landing page and it time for them to complete the form. If chocolate and strawberries were made for each other than forms are the chocolate to the strawberry landing page.  This is where we need to make sure that the information that we are asking for on the form is valued the same as the offer that we are providing to the visitor. If you ask for a lot of information and the visitor doesn’t think that your offer is worth it, you’ll have a very low conversion rate. Nobody wants squishy strawberries – keep the form above the fold, simple and sweet (like chocolate).

For marketers, understanding the basics of lead generation is the first step to increasing your funnel for sales. With an awesome offer, an irresistible CTA, a landing page and sweet form, you’ll be on the right path to inbound marketing success.
Knowing how lead generation falls within your inbound marketing strategy for beginners can be confusing. Download our ebook: 7 Steps to Online Marketing and get started on the right track.

 

How These 3 Homepages Are Designed to Convert Visitors Into Leads

How These 3 Homepages Are Designed to Convert Visitors Into Leads

Answering the question, how to convert visitors into leads, should be the first goal of every website design. In my opinion this is something that is often overlooked by designers as well as marketers. I wanted to write this article in order to simplify things and offer a bit of inspiration. Here are 3 examples of homepage designs that exemplify the traits of a quality lead generating website design.

The first example homepage: www.CapTap.com

– CapTap helps your business get the funding needed to keep business flowing.

homepage design that converts visitors to leads

When I first came across CapTap, I was immediately intrigued by the story telling aspect of the loan estimator. I felt almost compelled to fill in the blank to discover my own story of what kind of business loan I could receive. Of course I completed the form and excitedly pressed “get started”. The story continues with the estimated loan amount and a form to complete.

Why is this a great lead generating homepage design? For starters, one of the best ways to capture peoples attention is to tell a story. The design draws in the visitor with not just any story but one that is personalized. Next, we come to a section that answers some typical questions that visitors might have. This is a section that is often missed by designers and not emphasized enough by marketers. Overcoming common objections is a vital part of the sales process and getting them out of the way at the very beginning is a great way to start.

Our second example: www.olark.com

– Chat with your customers.

Homepage design that converts visitors to leads

When first landing in their homepage we are greeted with Olark‘s logo, description and tag line. We know exactly what they do, and the benefits that they provide to their customers. “Chat with your customers – Create trust, loyalty, & happiness.” Wow that’s awesome, what business owner doesn’t want this? There are two distinct call-to-actions: Learn more & Get Started. The dual CTA’s speak to buyers at different stages in the sales process. Learn more is for those that are in the research/discovery phase and get started is for those that are on the edge of buying or are in buy-now-mode. Overall it’s an excellent homepage for converting visitors to leads or even customers.

Third Example Homepage Design: www.HubSpot.com

– All-in-one marketing software.

Homepage design that converts visitors to leads

I might have a certain affinity towards HubSpot since we are certified HubSpot partners however I promise that I’m using them as an example because their homepage really does lend itself for conversions. The two previous examples are certainly implemented quite well on the HubSpot homepage but they have taken their CTA’s to a whole new level. After scrolling through a lot of features and benefits and testimonials we come to three CTA’s that are hard to pass up.

  • Questions? Call us.
  • Request a Demo.
  • Start a free trial.

When we mentioned the different buying phases earlier we really only had two to choose from. These CTA’s encompass all three. Questions? Call us. – this overcomes the detailed research phase. Request a Demo – this is for those that are in the middle of the process and are choosing the right service/product for their needs. Start a free trial – this is for those that know what they want to but and are ready to make a decision, right after getting their feet wet, hands dirty or whatever kind of analogy you want to throw in there. Overall the homepage design provides a great avenue for visitors to convert into leads.

Summary

What were the best lead converting aspects of these homepage designs? They each had professional graphics, were well written and thought out.

The main takeaways: 

  • Say what you do (Tell a story)
  • Say why you do it
  • Use multiple CTA’s for different buying stages
  • Overcome objections by answering buyer questions.

So, it might be time for some of you to send your homepage back to the drawing board for further review. Your website is a major player for your inbound marketing. Getting visitors to your website is one part but converting visitors to leads is the next step of the process. Design an inviting homepage with what you do, why to do it, CTA’s, and answers to common objections and you’re on your way to converting more leads and making more sales.

If you’re considering an overhaul of your website design or just want to implement what you’ve learned about lead generating homepage designs check out our ebook: A Website Redesign Guide – 7 Steps to Optimize Your Website to Increase Leads. This eBook serves as a blue print for business owners and marketers who want to capitalize on their most important Internet marketing asset: their website.

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