How Website Videos & e-Commerce Videos Increase Leads & Sales

When you talk to an Atlanta video production company, they most likely will explain to you how amazing video is for your business. The same goes if you talk to a newspaper company which is trying to tell you that they have the best advertising demographic. With that said, we are going to explain how a video on your website can increase leads and ultimately increase sales.

E-Commerce Website Videos:

According to a study by Internet retailer, using an e-commerce video on your website to display a product increased sales by 44%. Shoeline.com recorded these results and here’s what they had to say “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009). This is one powerful example of how simply adding a video to the product page of their website, they were able to dramatically increase sales conversions with video on their website.

Give your clients confidence with video:

According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. A majority of people would agree that if they understand more about a product or service they will feel assured that what they are purchasing is right for them. Making an e-commerce product video explains a vast amount of information in a quick and easily consumable matter.

Videos on websites are viewed… a lot:

When a video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012). Every time a potential client or lead watches an e-commerce video about your product or service, the more information they will learn. The better educated your client is regarding your product, the more likely they are to purchase a product from you and feel good doing it!

Video communicates best:

The majority of communication is with body language. Do a simple test, next time your needing someone’s attention, don’t speak – wave your had – what for them to come over and then speak. See, here is a perfect example about how when you’re on the phone or communicating via e-mail, body language its lost. This is not the case if you have an e-commerce or website video, featuring you product or service. Don’t let important features and benefits get lost because of a lack of communication. Produce an e-commerce video and get your sales and leads increasing! Below is an e-commerce video we filmed, edited and put online for you to enjoy. Quick, simple and descriptive are how videos on products or services should be.

<embed src="http://vimeo.com/moogaloop.swf?clip_id=40945963" type="application/x-shockwave-flash" width="400" height="300"></embed>

Find additional resources regarding e-commerce videos @reelseo.com

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David Caron

David Caron is the Founder and CEO of DCD - Complete Marketing Solutions, an inbound Marketing Agency. DCD helps companies remain visible in a world where attention is becoming scarce. DCD does this by creating strategies that put your business in front of your ideal clients. Eloquently delivering your story, how they want to see it, where they are looking for it and when they are wanting to buy. Connect with David on Twitter @DavidCaronDC.
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