How to make website redesign goals? It’s seems like every year, someone is talking about how they are going crazy setting goals for their website redesign. Understandably, if you have a rather large website, you can spend a lot of time worrying about the look and feel of every page. While the look of each page is important, subjective aesthetics often play too large a part in the overall scheme of website design. When you’re considering the overall goals of your website, generating traffic, capturing leads, and closing sales are essential.
Step 1: Setting Website Redesign Goals
The first step to establishing your goals for your website is to write them down. It might seem obvious but goals that are not written will never (or hardly ever) be reached. Review your goals with your entire marketing team. This means the web designers, developers, copywriters, marketing team, CEO, sales, etc, even the janitor could have some insight.
Step 2: Website Redesign Goal Suggestions
The goals that you want to achieve with your freshly redesigned website should focus on three main categories: Traffic, Conversions, Authority. Each of these elements impact each other and are not independent but interdependent.
Traffic: What number of visits/visitors do you want to have? What is is the quality of each visitor? What bounce rate are you aiming for? How much time should each visitor spend on the website?
Conversions: The increased traffic should generate how many leads? How many forms do you want visitors to complete? How man leads do you want to convert into customers? What are the total amount of sales you want your website to generate?
Authority: How will search engines view your website? What kind of domain authority are you wanting to achieve? What keywords do you want to rank for in search engines?
Step 3: Goals Focused on Inbound Marketing Strategies
Each of the redesign goals above have a huge impact on your website performance. They also incorporate a few of the pillars of inbound marketing. Increasing leads, generating traffic, and converting leads to customers are three aspects of inbound marketing that will effectively grow your business. Incorporating these elements into your goals will set your website on the right course for success. Inbound marketing channels maintain a low-cost advantage: Inbound marketing-dominated organizations experience a cost per lead 61% lower than outbound marketing-dominated organizations.
Besides, if your website isn’t generating leads and helping you get more customers, what’s the point? Your website can become a bottomless pit and cashflow money hog and nobody wants that. Determine your website redesign goals early on in the process and you’ll save a lot of time and sanity. Please leave your feedback and questions in the comments below.