We have been running a sweepstakes on Facebook for the past month. We not only wanted additional fans but a way to reward our current fans with a gift. We decided to give away a $50 gift card! The winner could choose one gift card from one of these three options: Apple, Best Buy or Nordstrom. So far it has been an extreme success! We have increased our fan base by 90% nearly doubling our Facebook fans. Starting at 182 fans and then a day before the end of the contests a steady 344 awesome fans!
We designed a custom Facebook sweepstakes template for the landing or welcome Facebook tab. We integrated a fan gate into the Facebook template in order to gain fans. Existing fans and new sweepstakes fans, we captured their information for the contest using a simple contact form. Once fans entered the sweepstakes they had the option to share the sweepstakes opportunity with all of their friends. Our Facebook profile picture was updated to reflect the sweepstakes and alert or existing fans of the exciting possibility of winning.
With all that said and done, the sweepstakes on Facebook was a huge success for us. Growing our Facebook presence is important as well as keeping our existing fans happy.