How To Produce Amazing Website Content

How To Produce Amazing Website Content

Writing amazing copy for your website can seem like a daunting task. You must write content for not only your website visitors but also for search engine robots. SEO copywriting involves writing engaging and interesting material while at the same time using proper key wording to be found online. Using these two tools in conjunction you will be found more easily online, and will also be able to keep your viewers reading.

One of the best ways of creating consitant content on your website is by blogging. There’s more information on generating leads from blogging by reading this article here.

Here are five rules for SEO copywriting that can help anyone writing in any field.

  • Keyword Search

Know what keywords you want to be found under online. This means when someone looks up your product or service you know what the keywords they are going to use are. You should then monitor the popularity of each word, and adjust accordingly.

  • High quality text

Try to keep each post at least 250 words. Aside from length each post should contain interesting informative information about your field of interest. Provide your readers with good incentive to keep reading.

  • Don’t just duplicate

Avoid copy-and-pasting pages that are very similar, because Google will erase duplicate pages from the index. So instead of detected to very similar pages, only one will show up in searches, thus defeated the purpose of having more than one page.

  • Manicure your keywords

It’s always smart to use a grouping of keywords that share a common phrase, idea or theme to optimize one page. This will help the search engines make the connections between the various words, and help tie multiple pages together.

  • Tend your Keyword Rankings

Be sure to determine the keyword ranking of your keywords in order to ensure that the right words are working for you. Keep the ranking of the words you want to be known for high is almost a no brainer, while keeping the words/ideas/feelings you don’t want to be associated with as much, lower.

There you have it, five tips for amazing website content and better SEO copywriting. Hopefully these tips help you convert more leads be found more easily in search engines.

As always, we try and get the most benefits from any project we work on. Having amazing website content for search engines and visitors can go a long way and be used in many forms. You can take this copy and convert it for use in your script for a company overview video or company promo video. The same amazing copy can be used in your print and online advertising efforts. The same copy can be used in your social media marketing campaigns. The opportunity is truly endless, however it takes strategic planning and marketing expertise in order to execute and deliver results.

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What Marketers Can Learn from The Greatest Speech Ever Made: Charlie Chaplin [VIDEO]

What Marketers Can Learn from The Greatest Speech Ever Made: Charlie Chaplin [VIDEO]

Every time I watch this video and listen to the speech I get goosebumps. Why? What is it that causes me to be moved so much? Is it his words? Is it his tone? Is it the music from the movie Inception? What is it that is causing me to react this way? Why do I even care how this makes me feel?

The words go straight to my core and resonate with my beliefs.

What can we learn from this video?

What can we as marketers learn from his words? I invite you to watch the video now if you have not done so already. Actually, what am I saying, of course you have watched the video, or a portion of it. I like listening to it with my speakers turned up loud. But seriously, what can we learn from this? Does our own marketing message resonate with people? Did your last marketing video give your prospects goosebumps? Are we so focused on our “greed” that we are more worried about talking about ourselves?

What story are we telling?

His words are telling us to unite behind a cause. To unite behind a movement. He is talking about the morals we have. Are we passionate enough about our business that we feel a moral obligation to tell people about it? What if your product or service could help a business become extremely successful. Would you be focused on selling your product? I’m not saying that you give it away but just change your mindset from one of “selling” to a mindset of “giving” and helping. Selling is a “me” focused approach. Giving the knowledge and resources for that business to understand how your product or service will help them become more successful. This quote sums up a lot of what I believe: “People will buy way faster because of who they are or want to be than because of what you sell.” – Chet Holmes

Get back to the WHY

We need to stop focusing on what they need (our product/service) and focus on WHY they need it. Why do I need to follow behind Charlie? Because he told me WHY. And I agree with what he was saying. I can relate with what he’s saying. It’s a story that pulls me in. Ask yourself “How does my marketing message make me feel?”

Take Away

If we believe that our business can help people then we have a responsibility to tell people about it. We have a responsibility to not be greedy and only worry about “selling” our product but really help people understand. I know that blogging and using video can help a business grow, I’ve seen it, I’ve done, it, we use it. What product or service do you offer that can genuinely help businesses?

I’d love to hear your thoughts and feedback in the comments and if you liked what I have to say the best thank you to me is sharing it with a friend or colleague.

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4 Kinds of Content Marketing Videos for Local Businesses

4 Kinds of Content Marketing Videos for Local Businesses thumbnail

If you have a local business and you want to start using video content to market your business, you need to make videos that people are going to actually watch. The video content you’re incorporating into your inbound marketing strategy should do just that.

Videos Using Generic Search Terms

Prospects are going to be searching for common terms for the product or service that they are looking for. For example, if you’re an attorney, they could search for “Atlanta business attorney, personal injury attorney in Atlanta, Atlanta estate attorney, etc” so on and so on. These terms are all specific to a service and a locale.

What’s great about these videos is that they give you the opportunity to introduce your brand. You can immediately engage your viewers with the most influential information about why they should choose you.

Videos with Discounts or Coupons

Another way you can provide value to your prospects is through coupon or discount videos. These can have a a very concise message focused around a particular offer. This can help drive customers into your business. From there, you can build your lead nurturing list and continue to market to them. Coupons are a proven method for attracting first time as well as existing customers to purchase from you.

How to Videos

There’s no doubt about it, how to videos are a huge hit among online video viewers. There’s no telling how many videos you have probably watched yourself explaining how to do something.

When it comes to a local business using how to videos in their marketing Home Depot certainly dominates. They have over 1300 videos that are educating their costumers. Think about what you can do to help your ideal customers do something that includes a product or service that you provide.

Frequently Asked Questions Videos

FAQ videos are great ways for you to answer common questions that you often hear. These are different then how to videos because they are focused on questions relating to your product or service. An example for attorneys would be a video about the law firm’s pricing structure. This could detail out your typical hourly rate, contingency option or even a payment plan offering. This is one of the most common questions that you can answer “how much is it going to cost?”

Conclusion: Local Businesses Should Use Video Marketing Content

Don’t worry, you don’t need to create thousands of videos. Starting with one targeted video that answers the search that your costumer is looking for is where it all begins. You need to also think about where that video is going to be located on your website. What action do you want them to take after they view the video. Consider downloading our corporate video production cheat sheet to help you efficiently plan your video production process.

I’m looking forward to reading your thoughts in the comments below. Consider sharing this content with your friends or subscribing to this blog to receive notifications of our next article.

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The How and Why Blogging is Such an Effective Lead Generation Tactic

Blogging Effective Lead Generation Photo

Creating content is the life blood of an inbound marketing campaign. Blogging is one of if not the most effective ways of generating traffic to your website. The question arises, how does blogging generate leads? Why does blogging generate leads? You might also ask, what is this inbound marketing thing? The great thing is that they will all be answered in this quick article. Today, we are going to use marketing statistics to prove how and why blogging is such an effective lead generation tactic.

Why Does Blogging Generate Leads?

First, I want to establish that when we are talking on generating leads you are going to be using your website as the primary lead generation mechanism. Taking a step back from how many leads you can generate starts with what your current metrics are. Begin by looking at your traffic, then by how many leads you get from that traffic.

For example: your website traffic is 2000 visitors per month and you get 10 leads per month. This means that you have a .5% conversion rate.

If you’re wanting to increase your leads from 10 to 20 per month, you have two options. Increase your traffic or get better conversions.

 Blogging is Your Solution to the Traffic Problem. Download Your Content Marketing Calendar Template

So back to why does blogging generate leads? Well increasing the traffic to your website will thus increase your leads simply by doing the math. Double your traffic, you can double your leads. The average company that blogs generates 55% more website visitors << Tweet This! (HubSpot).

company blog generates 55 percent more visitors

Why does this increase your website traffic?

The more content that you create on your website, the greater the opportunity for Google to index your pages in their search engine database. The more pages that you have indexed means the higher likelihood that your ideal prospect is going to find your content. Did you know that the average company that blogs generates  434% more indexed pages! << Tweet This! (HubSpot). If this isn’t enough motivation to start blogging I don’t know what is!

average company that blogs generates  434 percent more indexed pages

How Does Blogging Generate Leads?

That’s a great question. How do you get leads through blogging? We’ve established that traffic plays a major factor into why people get to your website. By creating content on your website about topics that are both relevant to your product or service as well as educational and solution focused, you make yourself the solution provider. You are not just someone that says they are an expert, you are actually educating your prospects and becoming the authority in your industry. 61% of U.S. consumers have made a purchase based on a blog post. << Tweet This! (HubSpot).

61% of U.S. consumers have made a purchase based on a blog post

What’s Next?

Content marketing is critical for businesses to begin implementing if they are wanting to have a successful inbound marketing strategy. These reasons that we’ve outlined should be enough to motivate you to taking action and getting started. I know how you feel since I was once in your shoes. Inbound marketing hasn’t been around as long and other traditional forms of marketing. I know it’s not easy to get started but trust me, once you do, you’ll be amazed at the results that you can generate from this kind of marketing. I’d love to hear your feedback and input in the comments. Looking forward to reading your thoughts!

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7 Tips for Better Content Marketing

7 Tips for Better Content Marketing

As content marketing increases in popularity we could all use some tips to improve our content. Any business that wants to leverage their internet presence needs to have truly remarkable content. Use these 10 tips to get the most from your marketing. We use these exact tips in all our content marketing strategy and have seen amazing results. Besides, you’re reading this article so you are proof that great content drives great readers.

Create a Content Marketing Calendar

A major struggle that content writers have when they first get started is writing content on a consistent level. Using a calendar is the cornerstone to your inbound marketing foundation. We use a template developed for our content marketing calendar.

Tell a Story with Each Article

Why do people enjoy reading books, watching movies, and sitting around campfires? Because we love stories. They incorporate a beginning, middle, and end. The author also develops the characters and reveals the twists and turns as the story progresses. Try and do the same with each article that you write. Including a personal story or one that you’ve heard in your next article can go a long way to captivating your readers.

Speak to Your Audience

When crafting your articles make sure that you’re writing for your audience. This goes for everything including the topics you write about as well as the title of the article. Write about your prospective client or customer interests. Solve their problems and answer their questions. If your target market is C-Level executives then write how they like to read.

Use a Content Focused Blog Design

There’s nothing worse than clicking on an interesting title in the search results and landing on a website that is hard to read. The content is full of coding errors that make it difficult to read. Design your blog to focus on the content and ensure that it is free from coding errors.

Share Your Content Across Your Current Network

There’s no better way to increase your readership base then to share your content with your existing network. Share your content via email, social media channels like: LinkedIn, Google+, Facebook and Twitter. It’s an easy way to get your content out there and distributed.

guest bloggers

Grow an Army of Content Contributors

You don’t need to take on the entire internet alone! Discovering content contributors that understand how to truly guest post and provide non spammy content is a perfect way to decrease your content lead. Using contributors will also diversify your content and writing style broadening your audience. You’d be surprised how many talented writers are looking for a platform to showcase their expertise.

Write Your Blog Content for Skimming

Next time you visit a blog, watch what you do. Odds are you land on the page because the topic interested you. You then scroll all the way down to the bottom and then scroll back up. What you’re looking for are headers that catch your attention and deliver you what you’re looking for. Make your content easily skim-able and you’ll see your readership base grow and social shares increase.

Summary:

These simple tips for better content marketing should help you market better and draw in your desired leads. After all, writing better content will deliver you the prospects and quality leads that your business needs to be successful. I’d love to hear your questions in the comments below or any additional tips you’d be willing to share!

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20 Types of Inbound Marketing Content You Can Create Right Now [Video]

watch 20 types inbound marketing content

Here are 20 types of essential inbound marketing content you can create to use with inbound marketing. As you know, creating content is a necessary task when running a successful inbound marketing campaign. Sometimes we get tunnel vision and have a hard time branching out. Here’s a simple list of content you can use as inspiration for your next piece of inbound marketing content.

http://dcd.wistia.com/medias/xjv0grj0p5?embedType=seo&videoFoam=true&videoWidth=601

Why is Creating This Content Important?

Here are a few statistic backed reasons why you should consider creating a lot of content for your online presence.

41% of marketers say inbound marketing produced measurable ROI in 2013 (Hubspot). You can measure the results of your content. This is key to seeing what is working and what is not.

15% of marketers tie their inbound results directly to either company revenue or customers/wins generated (Hubspot). Seeing is believing. You can see how these marketers understand the power of a well thought out content marketing strategy.

82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result (Hubspot). You’re creating quality content for people to learn something. Not only are they learning about what you’re writing about but they’re learning about you. Show your expertise and it’s only a matter of time before they turn into a client.

43% of marketers generated a customer via their blog with less than 10% of total time allocation (Hubspot). Dedicate time to creating quality content and you’ll reap the benefits. Develop a consistent plan for producing and delivering content.

Content Examples for Inbound Marketing

 

  • Articles
  • Blog Posts
  • Books
  • eBooks
  • Brochures
  • Free Trials
  • Press Releases
  • PowerPoint Presentations
  • Webinars
  • White Papers
  • Podcasts
  • Information Guides
  • Online Courses
  • Cheat Sheets
  • Promo Videos
  • How to Videos
  • Video Blogs
  • Infographics
  • Meme Comics
  • Guest Blogs

 

Closing Thoughts About Content Creation for Inbound Marketing

A few closing remarks to remember when creating content for your prospects is just that, you’re creating it for people not search bots. Watch this video about 4 essential on-page content marketing tips and you can apply them to each of your pieces of content. Creating quality content for your potential customers need to be the goal of your marketing strategy. Use these 20 content ideas for inbound marketing and I’m sure you’ll see awesome results.

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4 Essential On-Page Content Marketing Tips for Marketers (VIDEO)

Here are 4 essential on-page content marketing tips that every internet marketer should be using. Use these tips and tricks because there are a lot of on-page tactics that marketers have used to create written content but not all work. What kind of strategies are you deploying? Generating quality content on your website is the first step to increasing traffic, generating leads and increasing sales. These marketing tips for your content will certainly improve your content quality results. Now, lets get to it.

1. Regularly Publish Content

Step on is to publish content on a regular basis. Don’t go a week without posting content on your blog. If you don’t have a blog, get one, and get one fast. The content that you publish on your blog needs to be in your niche. This is a perfect way to show your potential customers that you’re an expert in your line of business.

2. Create Original Content

The content that you create needs to be original. You can’t plagiarize or otherwise copy someone else’s content. Not only is copying content unethical, it’s not right and illegal in many places. It can actually deliver the opposite results you’re seeking and reduce the traffic to your website. Google has always said to not duplicate content or you risk having your website penalized in the search engine rankings.

3. Develop Well Written Content

Develop content that is well written and free from gramatical errors. In other words – don’t publish content full of errors. Proof read your blogs and website pages. You’re trying to draw customers in and not push them away with silly mistakes. Take the extra time with your article and write an outline. This little step can go a long way to producing a well written article.

4. Create Informative and Valuable Content

Write content that is truly valuable to the reader. It should be informative and showcase your knowledge on the subject matter. A well written article will leave the reader feeling empowered to make the write buying decisions. An additional benefit of writing content that people find valuable is that they are more likely to share that content over social media channels. This can have ginormous effects on your website’s traffic and your company’s lead generation results. You might even include a relevant call-to-action at the end of your article as an added value to the reader.

Summery: 4 Essential On-Page Content Marketing Tips

Now that we’ve reviewed these content marketing tips and tricks that are essential to your inbound marketing success, you should be one step closer to complete internet marketing domination in your market. As alway, if you have any questions, please leave them in the comments below and I’ll be quick to respond.

Shameless Plug: Get your marketing off on the right track – download our free ebook: 7 Steps to Internet Marketing. Do this now!

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How And Why Content Curation Is Important To Marketing

Content curation has become and is becoming the most effective way for businesses to market themselves on the internet. Content curation is a process comprised of finding, organizing, and sharing online content through multiple mediums and outlets. Proper content curation utilizes social media, sharing, pinning, tweeting, liking, commenting and posting the content in order to get it out to as many people as possible.

The idea is that with social media connections the content will start to snowball bringing more and more website visitors back to the business’ original site. Everybody knows that a website with a lot of visitors is a website that can potentially generate a lot of money. Obtaining loyal website visitors can be hard, because every major brand has a strong website. With so many corporations with websites, more and more businesses are looking to produce and manage their own online content in today’s up to date internet community.

Schedule Your Posts:

Sites that can regularly provide beneficial content are most successful. Scheduling a date and time for content publication can be huge, just as important as making sure that your content is relevant. Be sure to post with frequency and make sure what you’re putting up is up to date.

Publish Trustworthy Material:

Make sure your information is relevant to your audience, and original. This means writing and producing your own stuff, or hiring an inbound marketing team to do it for you (DCD cough cough). It’s always smart to obtain feedback about your content to better tailor it towards your audience.

Use Social Media to Promote:

Promote good content online with social media. Repost through Facebook, Twitter, Pinterest, Instagram and any other social media sites. Award good content that you find online with your social media approval. Hopefully your online kindness will be recognized and this will help establish your company as a “good guy” online.

It’s as if the need for instant gratification is spurring internet surfers to the information they want at an increasingly fast pace. The need for good content is definitely there because of the ease of access on the internet. Google’s indexing weeds out pages with high bounce rates, and short page view times, so they’re helping promote good information on the web.

In the end it’s all about the content you can produce, and how many loyal visitors you can earn. With smart content curation that provides scheduled updates, trustworthy material, and social media optimization any business can flourish.

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