Three Easy Steps to Increase Your Website’s Conversion Rate

increase sales conversions

Increase Lead Conversion Rates with These Simple Steps

Any business website is not functioning correctly if it isn’t bringing in visitors, leads, and clients for the business it represents. If you’re having trouble converting your visitors to leads, and leads to clients here are three easy steps that can help boost your conversion rate.

Provide Appealing Offers:

Provide some incentive for website visitors through special offers, coupons, and discounts for doing business with you online. You could offer an online coupon, or provide free shipping, in exchange for their interest in your business. If you can influence people to visit your site for reasons that are different than to simply get information then you’ve completed the first step in increasing conversion. Your offer should lead people to your landing pages so they will be nudged in the direction of a sale.

Focus on the Popular Pages of Your Site:

If you look at your website views from an analytical perspective you will note that some pages garner more views than others. Looking at what pages are and aren’t viewed can show you what the strengths and weaknesses of your business are online. You need to place your Call-to-actions on your pages that receive the most views and the most traffic. This is going to utilize all the traffic you’re already getting, and this can drastically increase conversion rates.

Make Converting Easy & Painless

In order to make conversion easy make sure your website visitors can get around your website easily. Your website should load quickly, and making an online sale should be an easy step by step process that doesn’t take a long time. Your website visitors are the ones buying from you, don’t make it difficult.

In summary all three of these steps aren’t very difficult, and they will increase conversion if done right. So get out there and brainstorm some promotional offers, place your CTA’s in heavy traffic pages, and make sure your site is easily navigable.

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THOMAS EDISON Inventing the Light Bulb – Entrepreneurs’ Must Read

Thomas Edison

“I have not failed 700 times. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.”

– THOMAS EDISON on inventing the light bulb.

This quote is very insightful. It provokes one to ask themselves many questions. What does it mean for one to fail 700 times, what is it for one to fail once? Does one get up and keep going? Does one stop after the first try? How long does one continue to fail before ceasing? How does one feel when they fail? How does one recover from failure? If one stops before being successful, what has one lost? Is it worth it for one to accept failure? Can one accept failure as a form of success? How does one determine success? Is one’s view of success another’s failure? If one’s failure another’s success?

“When I have eliminated the ways that will not work, I will find the way that will work.” – this is truly a profound statement from the lips of a brilliant man.


5 Awesome iPad and iPhone Apps for Business Productivity – With Videos!

productivity apps

I wanted to share with everyone a few absolutely awesome apps that we use every day here, which truly increase productivity throughout the day. Lets begin by saying that one of our biggest challenges these days is streamlining workflow. You must ask yourself (or company) how many steps and process do we need to complete in order to finish a task. There are many elements that impact your answer so there is not a “one solution fits all” answer.

Productivity is about becoming better, faster, and simpler. We are presenting these 5 iPad and iPhone apps that increase our productivity.

  1. Omni Focus
  3. This iPad/iPhone app is number one on the list for a reason. This is what gets you organized… and well focused. This video from Macworld 2011 by Omni Group best describes the productivity aspects and workflow of the app.

    OmniFocus for iPad and iPhone

  1. Dropbox
  3. We’ve expressed our appreciation for dropbox before on a previous post. This iPad/iPhone app is extremely useful if you’re working in a team environment (which most of us are) or you have multiple computers, mobile devices, or tablets. This allows you to keep all of your files updated and current on all of your devices. Watch the video to learn more.
  1. TeamViewer
  3. Have you ever been away from your computer and suddenly need access to a very important document? Have you needed to walk someone through a support question but you’re in Las Vegas and they are in Atlanta? TeamViewer allows you to access your computer or someone else’s (with permission) from anywhere in the world. This remarkable iPad/iPhone app also has a desktop application. There’s nothing like sitting in the back of a taxi, logging into your computer from your iPhone, and completing that very time sensitive task. Watch the video to learn more about how it works.

  1. PDF Expert 3
  3. OK, so you got me here. There isn’t a video on this one but maybe we’ll make one for them in the future. However, this downs’t negate the awesome features of this app. You can edit, sign, comment, and more on your PDF documents. You can them save them to your local device, Dropbox, or iDisk (iCloud soon). Being able to accomplish these tasks and more from a mobile device is a major time saver. Enjoy.

  1. Square
  3. This iPhone/iPad app is probably the least “Productivity” app of the collection. What makes this app powerful is that it allows you to get paid faster and easier thus making you more productive. There isn’t a subscription fee to use this little device and app combo which his very nice if you don’t accept credit card payments regularly. The best thing about the app (besides accepting credit cards) is the fact that they deposit your funds the next day into your account. That my friends is productive! Enjoy watching the video and order your Square today!

Using Dropbox to Share, Access, and Back Up your Data

dropbox image spotlight

When we were first introduced to Dropbox, we were a little weary. The initial thought of organizing our files in a cloud directory seemed complicated. This was far from reality. Dropbox has truly revolutionized our small company. We always keep our files backed up (using Time Machine) and/or mirrored hard drives but we wanted access from everywhere and anywhere. Dropbox gives us this functionality for the fraction of the cost. All of the our files and (your assets) are constantly backed up. We use Dropbox to not only make our files easily accessible from anywhere but also keep them safe.

You can learn more about Dropbox by watching this video. Also, if you sign up after clicking this referral link you’ll receive an extra 250MB of storage absolutely free.

Hope you enjoy using Dropbox and cloud computing to share, access and back up your important data.