06
May

Is Freshness an Important SEO Signal for Website Content? [VIDEO]

The simple answer is yes. There’s no question that freshness is important for the success of your website. We’re talking about fresh, new website content that’s relevant to your niche market. Unfortunately, there are no shortcuts such as the repurposing of existing content with a few rewrites here and there.

Repurposing existing content won’t produce the desired results, nor can it perform in this highly competitive marketplace. You need something that’s effective, something that sends a recognizable and powerful signal to the search engines. And, that something is freshness.

How Time Consuming is This Process?

This is a common question. The creation of new content is time consuming since a careful analysis of existing content needs to be completed prior to the development of new content. Atlanta content marketing has to be very carefully crafted in order to achieve the desired end result. Whether we like it or not, unique, fresh content is an ongoing SEO process that will deliver ROI plus bottom line results. And frankly, bottom line results is what it’s all about.

Simply put, fresh written content sends a signal to search engines alerting them to the fact that there’s new information. It’s a key component of today’s powerful search engine optimization tools. (SEO), brand building techniques and website growth. This provides a means to increase your website traffic, attract new customers, and new local customers. It’s simply not something that you cannot afford to ignore.

How Does Freshness Send a Signal To Search Engines?

It may seem confusing at first, but the evolution of SEO content marketing offers so many positive advantages. It’s part of what we call pull marketing vs. push marketing. That SEO process gives you the distinct advantage of attracting customers/clients with a powerful, but subtle approach.

As an Atlanta content marketing company, we can carefully fine tune your targeting needs with a great deal of precision regardless of your business niche. We utilize the very latest available technology, and we also stay on top of the latest trends in order to propel your company and your brand to the top.

When you have a moment, you might find this YouTube video helpful.

Posted:   |   Categories: Search Engine Optimization
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15
Apr

5 Video Topics to Consider When Producing A Corporate Video

When it comes to corporate promotion, product promotion and brand recognition, there are few tools that can be as effective and as efficient as a corporate video. When corporate sales teams look for video production in Atlanta, they want a company that can take full advantage of a video in as many areas of promotion as possible and we can take care of all of them. While the initial premise for the video may only involve one aspect of promotion, here are some other ways a video can be leveraged in promotional venues:

Corporate Video Topics:

  • Broadcast Commercials – Commercials on television or cable.
  • Promo Videos – Videos to be sent to customers or to be used in kiosks and other areas
  • E-Commerce Product Videos – Videos specifically designed to highlight products or services online
  • Overview Videos – Videos designed to promote overall corporate goals or general product or service concepts and ideas
  • Online Video Series – Promotional videos which are designed to be viewed as a series which may have an instructional basis to encourage potential clients and customers to repetitively view content

When developing video content for promotional and sales purposes, much of that content can be repackaged and used as content for other video purposes. This is especially true when putting together an online video series since much of the video content can be recycled while the core content will be changed. TalenZoo.com is a great example of how content can be repurposed.

Being able to recycle video content enables us to save money and time during the video production process and enables us to provide customers with video sets with the same “look and feel” which is very important when it comes to corporate branding and providing customers with familiar themes to reinforce the promotional message. Consistent branding and familiarity with products and services leads to more customer interaction.

For companies considering promotional videos for one area, the ability to utilize the same video and reuse video segments to produce new video content allows them to reach farther into both cyberspace as well as brick-and-mortar areas. We can help you to not only get the most bang for your video buck. but to reach customers you had no idea you could reach.


Posted:   |   Categories: Video Production
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12
Apr

How to Optimize Video for Search Engines (and Viewers)

Video Content online is still in its early stages, and many people are confused about how to best use video content so that it will engage viewers and rank high in search engines. Video SEO is still a new field, but there are some basic principles that you can follow and tips you can incorporate when creating and marking content.

How to Optimize Video:

  • One thing to note is that unlike text, web crawlers can not crawl the actual content of the video itself. This is why it is important to create descriptions that clearly describe the video, while remembering to incorporate key words that users are actually searching for.
  • Another thing that it is important to use when working on video SEO is to remember to properly use meta data tags in your video. Make sure to use tags that properly describe the video, and that focus on the type of traffic you are trying to attract. A good marketing agency can help you do this well, and teach you the more subtle secrets.
  • Create interesting content that both informs and entertains viewers. Work with a good video production company that knows how to create quality content, and has the equipment and resources to do so. Good video SEO is useless if viewers are turned off by shoddy content and boring videos. You want something that is interesting to look at and leaves the viewer with new information.
  • Make sure the content has a clear simple message. People usually only remember the last few and first few minutes of what they hear, read and see, so keep it short and simple. Most people are only likely to remember a few main points, and are unlikely to remember every small detail. Focus on what is important.
  • Make sure the message is relevant to your company and your brand. It’s worthless to you if a video goes viral and no one can connect it to your company. You want to do more than just leave people with something to remember. The most important thing you want them to do is remember you and complete a call to action. Many successful memorable ad campaigns were really worthless because the brand was unclear. Remember the Darth Vader kid from the 2011 Super Commercial? Remember what brand it was for?

The best online video marketing comes from creating high quality content that relates to your brand and uses good descriptions and meta tags to appear high in online searches for relevant keywords.

Posted:   |   Categories: Search Engine Optimization
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09
Apr

5 Ways Using Local Keywords Can Help Increase Search Engine Ranking

You probably already know how important selecting the right keywords can be. But did you know that choosing local keywords can help your website rank faster and improve your location? Here are five ways using local keywords can help increase your search engine ranking.

1. Customers Who Think Local, Search Local

Whether your business has a physical location or is just online, adding a local flair to your SEO keywords is really important. Why? Customers often think local when trying to locate the perfect product or service to meet their growing list of needs. More often than not, they will include a city with their search. (Example: Atlanta Video Production.)

2. Using Local Keywords Narrows the Pool

If you have a local business, you probably feel that your competition is the guy down the street… not the guy three states away. By adding local search terms to your content, you are assuring that you are grouped on a search engine page with your closest competitors and not those across the country.

3. It Provides More Information About You

When you add local keywords to your website content, your customers can be sure they know where you are. Mentioning the roads, landmarks, schools, and businesses that surround you are also a great way to show off your town pride, which consumers love.

4. Some Keywords Are Less Saturated

Another great reason to add local keywords is that some keywords just have far less results than others. This allows you to rank higher on search engines faster, due to a lack of competition. One great example of this method is often companies that choose to add content including keywords for each small suburb near them.

5. Neighbors Like to Work Together

By adding local search keywords to your website, you are letting your neighbors know where you are. Many times, this often leads to additional word of mouth or collaboration with other firms, which can be a beneficial strategy for your business. However, these new friendly neighbors may not have known you exist without finding you via a local keyword search online.

There are a multitude of ways that using local keywords can help your business. While these are just a few, adding neighborhood, suburb, city, town, county, or other data to your SEO marketing should be a part of your ultimate marketing strategy.

Posted:   |   Categories: Search Engine Optimization
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