David Caron

The Importance of Hiring a Full-service Video Production Company

Hiring a full-service video production company is a critical business decision. Here are 7 questions to ask your production company before getting started.

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5 Best Practices used to Create Remarkable Video Marketing Content That Generates Leads

In order to attract more clients and keep them interested in your services, you need to produce short and to the point marketing videos.

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The TRUE Definition of Video Marketing Goes Beyond Video

I want to share with you a little bit of insight into what is video marketing. We have two opinions: the traditional and widely accepted definition and then our definition of what video marketing is.

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How To Map Video Content To Your Customer Buying Cycle

We hear so often that content is king! This is no longer breaking news. But what type of content are you talking about? Video content is the by far the most engaging content that we’ve seen online. Every year it’s growing leaps and bounds yet it is still largely not being adopted and used by […]

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What Marketers Can Learn from The Greatest Speech Ever Made: Charlie Chaplin [VIDEO]

Every time I watch this video and listen to the speech I get goosebumps. Why? What is it that causes me to be moved so much? Is it his words? Is it his tone? Is it the music from the movie Inception? What is it that is causing me to react this way? Why do […]

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4 Kinds of Content Marketing Videos for Local Businesses

If you have a local business and you want to start using video content to market your business, you need to make videos that people are going to actually watch. The video content you’re incorporating into your inbound marketing strategy should do just that. Videos Using Generic Search Terms Prospects are going to be searching […]

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The How and Why Blogging is Such an Effective Lead Generation Tactic

Creating content is the life blood of an inbound marketing campaign. Blogging is one of if not the most effective ways of generating traffic to your website. The question arises, how does blogging generate leads? Why does blogging generate leads? You might also ask, what is this inbound marketing thing? The great thing is that […]

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Why Most Video Production Companies Don’t Get Online Video Marketing

I really think that when it comes to video marketing the majority of video production companies get it wrong. There are major differences between each type of video that you can create. I hope not to upset too many production companies with my next rant but I have to get it off my chest. You […]

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8 Reasons You Should Invest In Inbound Marketing

Inbound Marketing should be at the fore front of every marketing professional’s mind in 2014. The desire by many businesses to increase sales and make profits can be achieved if proper investment is done in Inbound marketing. You need to ensure that you create data that is designed to specifically appeal or impress your clients. […]

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Video Content Marketing: 5 Reasons Why You’re Not Using it Right

Video content marketing when used properly is an amazing lead generating machine. However when it’s not implemented properly or only a little bit then it delvers a lackluster result. Video Content Marketing – Not Doing it Right – Wistia   Missing Out on Video Content Marketing… Period I wanted to share with you today what […]

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Build an Audience and Get Your Video Content Marketing Noticed Online

Get your video content marketing noticed online and grow your audience with these 5 tips from professional marketers and video production experts.

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