As marketing professionals and business owners, we are constantly searching for efficient methods for conveying information to our prospects. As the internet marketing landscape continues to change, video is emerging as a dominating force. Estimating to be over 50% of internet traffic by 2016, integrating videos with inbound marketing is the next step for many businesses with the desire to grow. Integrating an animated video production or explainer video production is a serious undertaking. Here are 4 ways that your businesses can benefit from integrating animated videos with inbound marketing.
Video Takes a Complex Message and Simplifies it
Merging beautiful graphics, a scrupulous script and moving music will engage your viewers. Using animated videos, you’re able to take a complex message and bring it down to it’s simplest form. You can then elaborate and develop the messaging in a way that tells a story. This lets you control how the viewer is educated and informed about your products or services.
Animated Videos Increase Your Brand Exposure
Your brand image online is how people recognize you. It’s what people recognize before they see or hear any type of messaging. People recognize Coca-Cola’s red and associate what ever it is just from seeing that color. Animated videos can help you increase brand exposure and recognition. You’re able to make your brand the focus of the video. This doesn’t mean that your logo is plastered everywhere but that you’re able to incorporate when the moment is right.
Animated Videos Increase Conversion Rates
Video Rascal completed a survey which found that 85% of people are more likely to buy a product once they see an accompanying video. Using video to simplify your messaging and increase your brand exposure certainly factors into the increase conversion rates. You’re going to be educating your prospect more using video than with plain text. There are many places that you can incorporate a video in your sales funnel to benefit from these increased conversions.
Animated Videos Increase Retention & Engagement
When you combine auditory and visual senses together there’s a 58% increase in retention. People are visual learners and merging images with audio delivers information in a more engaging way. Forrester Research published a study stating that one minute of video is worth 1.8 million words. The impact that video has on our minds is truly amazing and these studies prove firmly that video content, especially animated videos, are superior methods for delivering information.
Overall the benefits of using video in your marketing efforts to grow your business, hands down is one of the most effective methods. The ability to tell your exact story thousands of times over and over again benefits your brand immensely. This tactic takes a significant amount of resources to plan and launch but if you can get the video created and delivered in front of your prospects, it’s only a matter of time. Good luck creating your very own explainer video. Please leave your questions or feedback in the comments below.
photo credit: Eelke Dekker