Video marketing of the past was simple. You hired a video production company to film your company overview video and then you published it on YouTube. After that you smacked it on every single video hosting site out there and finally embedded the video on your website. Most likely on the “About Us” page where is received 10 views per month if you’re lucky.
Boy have things changed.
Now, we have to have a video for YouTube, our website, the other video hosting platforms, our Facebook page, Instagram, the list goes on and on. How do we keep things straight and organized? That’s where we come in. We’ve been doing video marketing since before video marketing was video marketing!
We’ve created countless videos that have been seen by people who want to buy our client’s products. We didn’t get things right all the time but through our trial and error, you’re going to benefit. We’ve compiled 4 awesome video marketing tools that we use nearly everyday to help businesses just like yours attract, engage and convert visitors into leads and leads into customers. So, what are we waiting for? Lets dive in.
I can;t get enough of this app. Seriously, I find myself dragging items from one list to another just for fun. It also helps you stay organized not just occupied. We use it to keep all of our amazing client’s video content ideas within specific categories. We can then drag them from one list to another based upon their status within the planning, production, post-production, publishing, and distribution process. For being a free app it’s so amazing! If you use this link to sign up I’ll get some trello gold. Not sure what it does but it sounds cool!
Could this be one of the most written about apps of all time? A quick Google search finds over 210,000,000 results. Well it might not be the most written about but it’s still an amazing app that helps us get organized. We use Evernote as our “swap file”. When we come across a cool piece of content or we get an idea about a topic that we’d like to cover in a video but it’s not quite developed, we stick it in here. We then buildout all of our topic ideas with supporting data and information. This stays nice and tidy until it’s ready to get drafted into an outline and script. If you click on this link and sign up for Evernote Premium, I’ll get some points added to my account. 🙂
This is a really nifty app that works not only on your desktop computer but they also have native iPhone and android apps. Buffer makes it super easy to share any page that you’re reading or video that you’re watching with your audience. You set the times that you want it to publish and it saves the video in a cue until it’s time to share it. This is great because you know you’re working at 11pm at night or 3am for that matter and you have content that you want to share! So, keep your Buffer all topped up and it will automatically should push your video and posts throughout the day. It has a free version as well as a paid PRO plan. If you click this nifty link you’ll get some free space and I will to 🙂
Share Link Generator
After you have slaved over planning, editing and publishing your video content, all you want to see if the view count increase. I’m sure you’d like to get a pat on your back for doing a job well done and this is going to help you get a raise… (maybe). This nifty app helps you create a link that people can click on right within your blog article that creates a predefined share message and trackable link! Wow! Think of all the perfect tweets and shares that this will generate for you?! It’s so simple anyone can figure it out and your audience will thank you for it. Did I mention that it’s FREE?!
Now What To Do?
Now that you’ve discovered how you can use these tools to help you save time and energy what is there to do? First, go get these tools and sign up for them. Then look at your current marketing strategy and see how you can leverage them and fit them into your workflow. It’s no good to you if you just know that these exist, you need to use them! If you want even more tools that we use for video marketing you can download the free list here.